The Latest

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

    post

    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

    post

    5 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

    post

    6 MIN

Tags:
All
Ads
Affiliate
AI
Amazon
Branding
Budget management
Content
Copywriting
CRO
cross-channel
Design
Chess pieces on a board

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....
image_prson

Written by

Danielle Strouther

icon_img

15 MIN

Person holding an alarm clock

How Much Time Can You Save By Hiring An Agency?

We looked at the time and resources you could save if you hired an agency, including SEO, content, social, and PPC....
image_prson

Written by

Jess Kirkbride

icon_img

18 MIN

A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
image_prson

Written by

David Sharpe

icon_img

8 MIN

A purple toy robot

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....
image_prson

Written by

Adzooma

icon_img

8 MIN

enhanced cpc

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....
image_prson

Written by

James Rooney

icon_img

8 MIN

Person reading a newspaper

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....
image_prson

Written by

Jess Kirkbride

icon_img

5 MIN

A workplace with some people at their desks

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....
image_prson

Written by

Adzooma

icon_img

20 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
image_prson

Written by

Adzooma

icon_img

8 MIN

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....
image_prson

Written by

Danielle Strouther

icon_img

3 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
image_prson

Written by

Amin Moslehi

icon_img

8 MIN

facebook ads expert

Should You Hire a Facebook Ads Expert in 2021?

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....
image_prson

Written by

Ricki Gogna

icon_img

7 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....
image_prson

Written by

Jess Kirkbride

icon_img

10 MIN

facebook ads screen

How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....
image_prson

Written by

Jess Kirkbride

icon_img

9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
image_prson

Written by

Jess Kirkbride

icon_img

4 MIN

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....
image_prson

Written by

Sophie Jackson

icon_img

17 MIN

1 … 25 26 27 28 29 … 45