10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN

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July 24, 2020

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....

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Google, PPC

July 24, 2020

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

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James Rooney

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Google, PPC

July 23, 2020

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

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Jess Kirkbride

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Theory

July 23, 2020

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....

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Adzooma

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Google, PPC

July 23, 2020

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

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July 22, 2020

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....