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    • Amazon
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    • PPC

    Prime Day 2026: Prepare Your Campaigns for Increased Retail Demand

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    5 MIN

    • Google
    • Paid
    • PPC

    Your Game Plan for the World Cup: PPC Strategies for Increased Demand

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    6 MIN

    • Google
    • Paid
    • PPC

    Google’s Budget Pacing Change: What It Means for Your Spend

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    6 MIN

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Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

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Written by

Danielle Strouther

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17 MIN

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme....

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Written by

Danielle Strouther

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3 MIN

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...

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Written by

John Severn

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11 MIN

We've updated the Adzooma platform so you can group your Opportunities. Here's how....

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Written by

John Severn

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2 MIN

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....

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Written by

Jess Kirkbride

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3 MIN

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....

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Written by

Rob Wass

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9 MIN

Google Ads's new feature is now available in your manager account settings from 19th February....

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Written by

Jess Kirkbride

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2 MIN

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....

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Written by

Paul Bryant

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12 MIN

Discover how you can scale your campaigns and manage your workload with user permissions – as well as our exciting new product update....

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Written by

Danielle Strouther

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6 MIN

Scale up what your team can do with Adzooma Teams....

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Written by

John Severn

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5 MIN

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....

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Written by

Phil Coleman

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21 MIN

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....

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Written by

Luke Davis

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7 MIN

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....

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Written by

Odolena Kostova

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8 MIN

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....

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Written by

Jess Kirkbride

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

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Written by

Jess Kirkbride

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16 MIN

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