The Latest

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

    • Google
    • Microsoft
    • PMAX
    • PPC

    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

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16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....
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Written by

Danielle Strouther

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12 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....
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Written by

Jess Kirkbride

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5 MIN

Google Expands Shopping Ads To Gmail, Discover And YouTube

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....
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Written by

Jess Kirkbride

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2 MIN

Adzooma Co-Founders Reveal How FB Partnership Has Built One-Stop Advertising Platform

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma....
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Written by

Danielle Strouther

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9 MIN

Why Local Services Ads Are Great For Small Businesses

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....
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Written by

Ryan Gould

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9 MIN

5 Questions To Ask When Choosing a PPC Optimisation Tool

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....
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Written by

Danielle Strouther

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13 MIN

Google Chrome To Block And Remove Annoying Ads

The roll out of removing ads from Google Chrome is expected on 5th August....
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Written by

Jess Kirkbride

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3 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Written by

Jess Kirkbride

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17 MIN

How To Achieve PPC Success With KPI Trend Reporting

KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....
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Written by

Luke Davis

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7 MIN

Amazon’s Ad Business Grew By 40% In 2019

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....
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Written by

Jess Kirkbride

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The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...
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Written by

Amber Dawson

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13 MIN

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Understand Your Customer Journey With Device Reports

Device reports give you insights into customer journeys and help you optimise your campaigns for all devices. Here's how to do it with Adzooma....
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Written by

Danielle Strouther

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5 MIN

How Does Facebook Campaign Budget Optimisation Benefit Advertisers?

Campaign budget optimisation is now compulsory but do Facebook advertisers really benefit from this? Here's what we found out....
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Written by

Danielle Strouther

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10 MIN

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