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    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
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    Early 2026 PPC: What to Check in Your Paid Ads

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Microsoft Advertising announced that it would sunset their use of average position from April so marketers could focus on more important metrics....

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Written by

Jess Kirkbride

Here’s how a keyword planner can help boost profits for your business and why you need to use one in 2020....

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Written by

James Rooney

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13 MIN

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....

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Written by

Jess Kirkbride

It's another redesign and a controversial one at that. Here's what you need to know about the new black "Ad" labels on desktop....

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Written by

Jess Kirkbride

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2 MIN

Team Rocket has disbanded more times than the Spice Girls. But what if they returned with the help of Google Ads?...

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Written by

Luke Davis

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14 MIN

As we welcome a new year and a new decade, we look at some of the hot topics in PPC featuring Microsoft, Twitter, and Google....

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Written by

Jess Kirkbride

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6 MIN

2019 was the busiest year yet for Adzooma as a company and a PPC platform. Here is a review of all our major product updates...

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Written by

John Severn

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23 MIN

Not having much luck ranking for a particular keyword? Solve the problem and improve your ranking with our guide....

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Written by

Katherine Collins

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14 MIN

How much of 2019 can you really remember? Test your knowledge with our Most Searched Keyword of 2019 game and win a 2-month trial of...

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Written by

Amber Dawson

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3 MIN

Effective landing pages increase CTRs, boost conversions and help you gain loyal customers. Here are 15 of the best examples....

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Written by

Jess Kirkbride

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17 MIN

Christmas is around the corner but that doesn’t stop the world of PPC. Here are the hot topics for the week, featuring Google and Facebook....

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Written by

Jess Kirkbride

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7 MIN

If you want highly-effective PPC campaigns that convert, try out these 5 killer hacks in your strategy today....

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Written by

Mark Thompson

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14 MIN

Katherine, our resident Agony Aunt, is back with top tips on how to manage your social media budget effectively....

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Written by

Katherine Collins

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13 MIN

The hot topics in PPC this week include Google Search Console updates, Facebook fraud, and plenty more....

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Written by

Jess Kirkbride

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8 MIN

What is the goal of your campaign? To sell? To get more leads? Whatever it is you need to send your visitors somewhere where they...

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Written by

Simvoly

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10 MIN

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