PPC PERFORMANCE REPORT

Improve your PPC performance in minutes

Whether you’re new to paid ads or an experienced PPC professional, improve account efficiency and extract maximum value from your Google, Microsoft and Facebook Ad campaigns with our FREE PPC Performance Reports.

See how your PPC campaigns are really performing

Enhance your paid campaigns with Adzooma’s Free Performance Report, tailored for small businesses and agencies. Get a comprehensive account audit in minutes with key metrics, a clear score, and actionable insights. Elevate your strategy and discover new growth avenues today.

Full account analysis in minutes, enabling you to spend less time buried in data and more time implementing changes for improvement.

Get peace of mind knowing that your accounts are in good health and quickly eliminate errors that can cause wasted budget.

Ensure your campaigns follow industry best practices to raise ad relevance and lower CPCs.

From easy-to-implement changes to full account structure improvements, we’ll show you the actions to take to help improve your performance and achieve your ROI goals.

Gain unbiased insights into your ad account health to create stronger campaigns and consistently improve performance.

Get instant performance report audits with recommendations ordered based on effort and impact so you can start seeing results quickly.

Full account analysis in minutes, enabling you to spend less time buried in data and more time implementing changes for improvement.

Get peace of mind knowing that your accounts are in good health and quickly eliminate errors that can cause wasted budget.

Ensure your campaigns follow industry best practices to raise ad relevance and lower CPCs.

From easy-to-implement changes to full account structure improvements, we’ll show you the actions to take to help improve your performance and achieve your ROI goals.

Gain unbiased insights into your ad account health to create stronger campaigns and consistently improve performance.

Get instant performance report audits with recommendations ordered based on effort and impact so you can start seeing results quickly.

Save Time

Full account analysis in minutes, enabling you to spend less time buried in data and more time implementing changes for improvement.

Eliminate Wasted Spend

Get peace of mind knowing that your accounts are in good health and quickly eliminate errors that can cause wasted budget.

Improve Quality Score

Ensure your campaigns follow industry best practices to raise ad relevance and lower CPCs.

Increase ROI

From easy-to-implement changes to full account structure improvements, we’ll show you the actions to take to help improve your performance and achieve your ROI goals.

Unbiased Insights

Gain unbiased insights into your ad account health to create stronger campaigns and consistently improve performance.

Fast Results

Get instant Performance Report audits with recommendations ordered based on effort and impact so you can start seeing results quickly.

Clear and impactful insights within minutes

Stay in full control of your campaigns

Thousands of businesses trust Adzooma

48 million

Free Performance Reports
generated

$17 billion

Ad spend analyzed

23 million

Account improvements
suggested

3 simple steps to better your campaigns

3 simple steps to better Ads campaigns

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Get Started

Create your free Adzooma account. It’s fast and easy to do.

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Connect Accounts

Link your ad accounts in just a few clicks

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Get your Performance Report

Start optimizing and improving your Ad performance in minutes.

Your questions answered

Adzooma simplifies the management of your paid advertising campaigns across Google, Microsoft, and Facebook Ads. By providing easy-to-use tools and AI-powered insights, Adzooma can save you time, reduce your ad spend waste, and improve overall campaign performance. Whether you’re looking to optimize ads, gain actionable insights, or streamline campaign management, Adzooma is designed to support your goals, making digital advertising efficient and effective for businesses and agencies alike.

You’ll get the option to create a new Google Ads account when you sign up to Adzooma! Then, once you’re all signed up you can create your first Google Ads campaign in the Adzooma platform.

Unfortunately right now, you will have to create your Facebook and Microsoft ad account on their native platforms before getting started on Adzooma.

Absolutely, Adzooma solely utilizes your account information for analysis purposes, guaranteeing that your data remains confidential and is never shared for any reason.

See what our customers say

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Great product to manage both Google Ads and Microsoft Ads simultaneously, including other SEO and website tools as well. Would Recommend A********** .

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Joanne Smith

VOLO Digital Agency

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Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.

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Mark Caulfield

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One of the best advertising optimization tool in the market ”

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It provides real-time analysis, insightful recommendations”

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The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.

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Mantas M.

Marketing Team Lead

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Really enjoyed how quick and easy it was to set up. Has given us immediate insights on how to improve our SEO and website. We working through all the suggestions starting with high impact and it’s making a difference already.

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Vishal Ahmed

JR Digial

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Once you decide to implement a recommendation it takes 2 clicks and voila - it's done!

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Great that it is free and can be used as an assessment tool at the least. Calls out some optimization ideas you might not have thought of a part of your routine!

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Russ Mensik

Get Your PPC Performance Reports Now

Start driving better performance across your paid ad accounts

AWARD-WINNING TECHNOLOGY

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PPC advertising is a great way to see a strong ROI on your budget. Done right, ads on Google, Facebook and Bing can get your business in front of the right people at the right time. The reality of achieving this, without wasting any money or time, is something that only the finest of PPC marketers can achieve.

What’s their secret? How do they do it?

In this article, I’ll look at why you need PPC reporting, the elements of a good PPC report, and how Adzooma’s Performance Report can overcome any challenges you may have.

Why you need PPC reporting

All marketing channels needs reporting but what are the necessities for PPC reporting?

1. Understanding your PPC campaigns

Well, it starts by knowing what’s going on with your existing campaigns. After all, how can you make changes if you don’t know how things are performing? You’ll just be making changes blind, and without a strategy, you won’t know what’s made things better or worse.

You also need to measure your goals and how well you’re performing them. A good PPC report reflects what you want to achieve, how you’re going to do that, and where you need to improve.

If you need help with setting goals, check out our PPC roadmap and our downloadable template.

2. A collection of important metrics

Having a grip on your key metrics is key. But it can be frustrating trying to interpret a wall of numbers. That’s where reporting can make all the difference. By finding the best report for your advertising, you can get current data on the pivotal aspects of your PPC campaigns. 

When reports are done well, you can see what’s going well (and not so well) at a glance. Because all the hard work has been taken out of sifting through data, you can crack on with implementing changes that will see a significant uplift in your CTR.

3. Specific reports show specific results

Reporting is indispensable across the industry, but there’s a huge variety on offer.

A performance report can give you an idea of your account’s overall health – the bigger picture. Without seeing things in context, smaller metrics mean nothing. This is often the way agencies make it appear as though all their clients are doing amazingly – anything can look great framed in the right way.

But at the end of the day, vanity metrics aren’t helping anyone.

To succeed you need clear, concise, actionable information on your account. Once you have that, there’s little to hold you back. But, don’t just take our word for it.

What makes a good PPC report?

Your PPC report should demonstrate your campaign goals and how you plan to measure, track, and present them.

But throwing a bunch of numbers and graphs on a page is counterproductive. You need to present your PPC data in a way that is clear and succinct but, ultimately, shows your performance in the simplest way possible.

Here are some great articles on PPC data visualisation:

Dashboard, slides, or PDF?

There are different ways to present PPC data and no single “perfect” presentation method.

3 of the most popular methods are:

Choosing the right methods depends on your audience. In his article for SEJ, Corey Morris suggested using a dashboard or executive summary when presenting to the C-suite.

If you have never met with the C-suite, run your report by a filter of whether someone you have never met and who doesn’t know PPC metrics can understand what you are doing and if it is working. That is best done in an executive summary or dashboard at the beginning of the report.

A slide deck might work well for a larger audience as long as you keep things succinct. PDFs are easier to distribute to clients or PPC platform users as they can quickly export necessary data (more on how Adzooma’s Performance Report can help with that later).

What to expect from a report

Here are 3 important features you can find in a good PPC report:

1. Displaying metrics that matter

Clients only need to see the performance of metrics aligned with their business goals. Anything else is a waste of time and space on your report. Consider the following metrics and how important they might be:

Read our article on PPC data for more information.

2. Inspiring progress and motivation

If a campaign is underperforming, the last thing a client wants to hear is negativity and no means of improving. Demonstrate underperformance as “challenges” rather than “problems” or “issues” and focus on ways to improve them.

Good PPC reporting focuses on your goals and gives insights into how to achieve them.

3. Reporting in plain language

A good PPC report should be short and sweet, not a copy of War and Peace. It also needs to be easy to understand. Complex jargon will confuse clients and they’ll leave without knowledge of what they might need to do or what to celebrate.

The solution is delivering accurate information and telling a story in plain language. Keep your reports no longer than 4-5 pages, and get straight to the point.

PPC reporting in action

Millions of reports are generated every day, but the quality varies massively. It’s all about using the right software for what you need. Here are some great examples of how choosing a report with the right features can make life a lot easier.

An obvious benefit to PPC reports is that they can save you a hell of a lot of time. The B2B digital marketing agency BusinessOnline saved over 960 hours through making use of a reporting platform. They found that through consolidating everything into one place, less time gets wasted and interpretation of data can happen at a higher level. This is particularly useful when you’re running campaigns across multiple channels.

The property group Countrywide needed to be able to understand their online performance to be able to invest in the right areas. Utilising a system which collected all the important data points in one place meant they were able to see a 33% increase in leads and 30% decrease in cost per lead, just from identifying where money was being spent.

Good reporting also enables you to paint a wider picture. PPC Hero talks about how using storytelling within your PPC reports can breathe new life into what they’re saying. As context is key, the introduction of a personal element not only helps keep people interested but means that you can get to the heart of the story quickly. But this only works if you have clear data to work within the first place – something you need good reporting for.

Adzooma’s PPC performance report

The Adzooma Performance Report allows you to see how each element of your Google Ads account is doing. Each section provides you with a score out of 100 meaning you can quickly identify areas to improve.

Optimising your ads is important, but it’s not about firefighting everything at once. Rather, you should look to understand the weakest areas of your campaigns and start there. By skipping straight to knowing what the problems are, rather than needing to sift through data to get there, you spend your time more wisely.

You can re-run the performance report whenever you like so you’ll be able to see which areas are improving as you make changes.

Some elements are even simpler: you receive a tick or a cross depending on whether it is something you are currently doing or not. For example, if you haven’t set up conversion tracking, you’re missing out on valuable information. The report will prompt you to fix this, and any other areas where simple changes could make a big difference.

The Performance Report is a quick and easy way to see how things are going. In the long run, you can save time, money and hassle like the examples above did with their problems. So if you’re looking to mimic their successes, try our free report today to see how your campaigns can become more impactful.