The Latest

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....
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Written by

John Severn

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2 MIN

Google Ads Gets Rid Of Average Position

As of today, the average position metric will no longer be available on the Google Ads platform....
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Written by

Jess Kirkbride

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4 MIN

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...
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Written by

John Severn

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...
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Written by

Luke Davis

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9 MIN

Here’s What We Learnt From BrightonSEO in September

Twice a year, Brighton hosts BrightonSEO. Our marketing team visited the seaside resort and wrote about what we learnt from the conference....
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Written by

Amber Dawson

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7 MIN

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....
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Written by

Danielle Strouther

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17 MIN

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....
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Written by

Amber Dawson

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10 MIN

Product Update: Simpler Account Management Is Here

We’re pleased to announce two new features that are especially useful when you’re managing multiple accounts and the implementation of responsive search ads....
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Written by

John Severn

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1 MIN

What is PPC Software & How Can It Help Your Small Business in 2020?

PPC software can transform your business in no time. Read on and discover how you can boost your campaign results....
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Written by

Jess Kirkbride

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10 MIN

Social Media Marketing Agencies: Are They Dead in 2021?

There are plenty of social media agencies to choose from, but are they the right option for your business?...
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Written by

Amber Dawson

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8 MIN

PPC Management Services: 5 Reasons You Need One Now

Where you use technology is one of the biggest decisions you have to make in modern life....
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Written by

John Severn

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9 MIN

8 Best PPC Marketing Blogs To Follow Right Now

Whether you're a rookie or a pro, you'll find everything you need on our PPC marketing blogs list. Keeping up to date with industry news...
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Written by

Luke Davis

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14 MIN

How Monzo’s Brand Message Is Challenging The Banking Industry

Monzo is busy showing the fintech world how things should be done with their brand message. But what can we learn from their success?...
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Written by

Amber Dawson

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15 MIN

Why Keywords in Meta Titles and Headings are Important

Adding keywords to meta titles and heading tags is still important in SEO and could make a difference to your rankings....
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Written by

Amber Dawson

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11 MIN

Product Update: New Facebook Opportunities & Automation

Optimise your campaigns and save time with newly launched Opportunities and automation for Facebook Ads. Experience upgraded features on your custom reporting. Here’s what’s new...
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Written by

Danielle Strouther

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4 MIN

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