The Latest

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Small Business Advertising: Where to Spend Your Budget

Discover expert tips on how to choose the right online advertising channels for your small business, from content marketing to pay-per-click....

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Written by

Ash Winder

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6 MIN

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How to create an effective website design?

Your website is one of the first impressions your business makes so it's highly important that it is as effective as possible. We'll discuss how...

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Written by

Aaron Crewe

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4 MIN

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...

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Written by

Adzooma

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7 MIN

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Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...

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Written by

Adzooma

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Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

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Written by

Adzooma

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4 MIN

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The Importance of Local SEO for a Small Business

Read on to find out how local SEO can benefit your business by drawing in customers who are close to your location and helping you...

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Written by

Aaron Crewe

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....

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Written by

Adzooma

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5 MIN

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Top Tips When Creating Content That Converts

Content is an essential element of a successful digital marketing plan. Here are our top tips for SMEs when creating content that converts in our...

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Written by

Daisy Lewis

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What Is Content Marketing and Why Does It Matter?

Digital marketing is an essential tool for SMEs to promote and grow their businesses. Learn why content marketing is so important in our latest blog....

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Written by

Daisy Lewis

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Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...

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Written by

Adzooma

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What are the best PPC platforms for your business?

In this article, we take a look at the best PPC platforms for your business to help you decide where to focus your marketing efforts....

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Written by

Ash Winder

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5 MIN

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What is PPC and how does it work?

If you're new to PPC advertising, this article covers everything you need to know to get started....

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Written by

Ash Winder

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The Difference Between Affiliate Marketing and Influencer Marketing

Improve your marketing strategy and boost your business's success by learning the difference between affiliate marketing and influencer marketing....

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Written by

Aaron Crewe

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How to create an affiliate marketing strategy

Find out how to create an effective affiliate marketing strategy and boost the reach of your business in this easy-to-follow guide from Adzooma....

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Written by

Aaron Crewe

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3 MIN

February 2023 | Platform Updates Summary

Read the new Microsoft updates that Adzooma released in February 2023....

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Written by

Adzooma

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