Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....
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Written by

Jess Kirkbride

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2 MIN

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....
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Written by

Amber Dawson

How do you measure success in PPC? With clear and effective PPC reporting. Here's how our Performance Report can do that for you....
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Written by

Amber Dawson

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12 MIN

Microsoft's latest advertising experiment has appeared in WordPad, inviting users to try Microsoft Office apps instead....
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Written by

Jess Kirkbride

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2 MIN

Want to increase your sales? Then online advertising is the answer. Here’s a beginner's guide to get your started....
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Written by

Katherine Collins

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11 MIN

Microsoft Advertising announced that it would sunset their use of average position from April so marketers could focus on more important metrics....
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Written by

Jess Kirkbride

Here’s how a keyword planner can help boost profits for your business and why you need to use one in 2020....
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Written by

James Rooney

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13 MIN

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....
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Written by

Jess Kirkbride

It's another redesign and a controversial one at that. Here's what you need to know about the new black "Ad" labels on desktop....
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Written by

Jess Kirkbride

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2 MIN

Team Rocket has disbanded more times than the Spice Girls. But what if they returned with the help of Google Ads?...
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Written by

Luke Davis

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14 MIN

As we welcome a new year and a new decade, we look at some of the hot topics in PPC featuring Microsoft, Twitter, and Google....
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Written by

Jess Kirkbride

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6 MIN

2019 was the busiest year yet for Adzooma as a company and a PPC platform. Here is a review of all our major product updates...
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Written by

John Severn

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23 MIN

How much of 2019 can you really remember? Test your knowledge with our Most Searched Keyword of 2019 game and win a 2-month trial of...
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Written by

Amber Dawson

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3 MIN

Effective landing pages increase CTRs, boost conversions and help you gain loyal customers. Here are 15 of the best examples....
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Written by

Jess Kirkbride

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17 MIN

Christmas is around the corner but that doesn’t stop the world of PPC. Here are the hot topics for the week, featuring Google and Facebook....
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Written by

Jess Kirkbride

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7 MIN