Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...
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Written by

Luke Davis

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13 MIN

How To Join Adzooma

Optimise and manage your Google, Facebook and Microsoft ads with Adzooma's award-winning platform. Here's everything you need to know....
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Written by

Jess Kirkbride

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8 MIN

Why We Trust The Opinions of Strangers on The Internet

Reviews hold a lot of sway for consumers, but why? This article looks at why customer reviews are extremely valuable to your business....
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Written by

Amber Dawson

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12 MIN

programmatic advertising

How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....
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Written by

Rob Wass

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8 MIN

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....
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Written by

Tom Mortimer

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3 MIN

People interacting with a chatbot

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....
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Written by

Thomas Hampson

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8 MIN

An image of a person on their laptop

The Future of PPC Advertising is in Automation

The world of PPC advertising is everchanging. But its future lies in automation and Adzooma is at hand to show you how in this helpful...
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Written by

Danielle Strouther

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30 MIN

An audience at an event

Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....
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Written by

Jaye Bonser

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8 MIN

6 PPC News Updates From July You Can’t Afford To Miss

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....
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Written by

Jess Kirkbride

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8 MIN

Snapchat Ads vs. Twitter Ads vs. LinkedIn Ads: Which Is Best For Paid Social?

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....
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Written by

Amber Dawson

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17 MIN

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...
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Written by

Will Haswell

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12 MIN

Black woman addressing colleagues at a corporate business meeting

10 Female Marketing Leaders Who Have Taught & Inspired Us In 2020

Our list of 10 influential women in marketing showcases the creativity of female leaders at companies like Facebook, SEMrush, and Siegel+Gale....
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Written by

Jess Kirkbride

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11 MIN

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon, eBay, and Etsy all offer great PPC alternatives. But which is best for your business? We compared and contrasted each plaform....
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Written by

Amber Dawson

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16 MIN

Chess pieces on a board

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....
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Written by

Danielle Strouther

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15 MIN

A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

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