Women of colour in a meeting

Embracing Business Diversity: Is Technology the Answer?

How can tech help to promote diversity in business? We looked at the various types of biases and the importance of diversity in the workplace....
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Written by

Adzooma

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19 MIN

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....
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Written by

Jess Kirkbride

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20 MIN

A thunderbolt and a heart either side of a blank head

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....
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Written by

Jess Kirkbride

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18 MIN

Dow Jones price on a newspaper

A Recession Timeline: How Entrepreneurship & Innovation Navigates Our Success

As we likely head towards another recession, we look at 4 of the biggest recessions since the 30s and how innovation has pulled us through....
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Written by

Jess Kirkbride

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17 MIN

How To Stop Excluding Minorities In Tech

How To Stop Excluding Minorities In Tech

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...
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Written by

Amber Dawson

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10 MIN

A workplace with some people at their desks

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....
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Written by

Adzooma

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20 MIN

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....
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Written by

Sophie Jackson

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17 MIN

Alan Turing, one of Tech’s Diversity Pioneers

Tech’s Diversity Pioneers (Infographic)

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....
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Written by

Amber Dawson

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3 MIN

The Dark Web

The White Supremacist Monster That The Internet Harvested

The Internet has been a power for good in so many ways, yet its toxicity has been left to simmer for far too long....
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Written by

Tom Mortimer

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5 MIN

Someone working from home

How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....
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Written by

Luke Davis

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19 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....
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Written by

Amber Dawson

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13 MIN

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Written by

Jess Kirkbride

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17 MIN

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN

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