How PPC Benefits All Channels

You can only get the best out of paid media channels when you learn from the data. But how can you serve other channels with...
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Written by

Digital Discovery

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15 MIN

Our 5 Most Popular Automation Rules & Why They’re So Popular

Guiding you through the five most popular automation rules that Adzooma users implement on a day to day basis....
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Written by

Tom Mortimer

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17 MIN

Google Ads on a mobile

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...
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Written by

Luke Davis

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13 MIN

Keywords

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...
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Written by

Sophie Logan

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15 MIN

3 Powerful PPC Automation Rules to Start 2021 Right

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...
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Written by

Tom Mortimer

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12 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....
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Written by

Amber Dawson

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10 MIN

Snapchat Ads vs. Twitter Ads vs. LinkedIn Ads: Which Is Best For Paid Social?

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....
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Written by

Amber Dawson

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17 MIN

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon, eBay, and Etsy all offer great PPC alternatives. But which is best for your business? We compared and contrasted each plaform....
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Written by

Amber Dawson

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16 MIN

software

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....
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Written by

Amber Dawson

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11 MIN

A Guide To Google Ads For Charities and Nonprofits

A Guide To Google Ads For Charities and Nonprofits

Are you a charity or nonprofit organisation looking to increase donations or increase brand awareness? Why not try Google Ads?...
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Written by

Rob Wass

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8 MIN

Microsoft sign

How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...
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Written by

David Sharpe

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9 MIN

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16 Best PPC Alternative Ad Networks to Google, Facebook, & Microsoft Ads

Need an alternative PPC network? Try our list of 16 networks outside the Big Three including Twitter, LinkedIn, and Reddit....
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Written by

Amber Dawson

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14 MIN

A creative man holding a pen and paintbrush covered in paint

8 Inspiringly Creative PPC Ads

Here are some of the most creative PPC ads from brands such as Apple, Kleenex, and Slack....
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Written by

Amber Dawson

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8 MIN

Why Local Services Ads Are Great For Small Businesses

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....
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Written by

Ryan Gould

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9 MIN

5 Questions To Ask When Choosing a PPC Optimisation Tool

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....
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Written by

Danielle Strouther

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13 MIN

Company

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