About the Author

/

Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

14 PPC Copywriting Tips To Write Better Ads

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....
image_prson

Written by

Amber Dawson

icon_img

8 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....
image_prson

Written by

Amber Dawson

icon_img

12 MIN

A woman looking at her phone, holding a credit card

Claim Cashback on Every £ You Spend with Adzooma & Revolut

Reduce your ad spend on Google, Microsoft, and Facebook Ads with this special Revolut cashback offer in conjunction with Adzooma....
image_prson

Written by

Amber Dawson

icon_img

6 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...
image_prson

Written by

Amber Dawson

icon_img

12 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....
image_prson

Written by

Amber Dawson

icon_img

10 MIN

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....
image_prson

Written by

Amber Dawson

icon_img

10 MIN

An Apple Store sign

With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...
image_prson

Written by

Amber Dawson

icon_img

12 MIN

Someone holding a glass globe in their hands

How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....
image_prson

Written by

Amber Dawson

icon_img

12 MIN

Marketing the Marketplace: Behind the Scenes

Here's the lowdown on how we marketed Adzooma Marketplace from concept to content marketing....
image_prson

Written by

Amber Dawson

icon_img

8 MIN

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....
image_prson

Written by

Amber Dawson

icon_img

15 MIN

A person holding shopping bags

How Your Physical Store Can Benefit From a Surge in Online Shopping

Site traffic and online sales needn't stay on the Web. Here's how you can take advantage of online shopping activity for your physical stores....
image_prson

Written by

Amber Dawson

icon_img

11 MIN

microsoft building

8 Ways Microsoft Are Striding Ahead Of Google

Microsoft are making strides and giving Google some major competition. Here are 8 examples of the company's progress....
image_prson

Written by

Amber Dawson

icon_img

8 MIN

content

A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....
image_prson

Written by

Amber Dawson

icon_img

9 MIN

Weathering the COVID Storm: Adzooma’s Pivot to Help The Digital Marketing Industry

As Adzooma Marketplace has launched, we look at Adzooma's move to help digital agencies and their customers come together and why they've made the move....
image_prson

Written by

Amber Dawson

icon_img

11 MIN

The Google logo out of focus

How Transparent is Google?

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....
image_prson

Written by

Amber Dawson

icon_img

18 MIN

Company

Featured Articles

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

How To Improve Low Display CTR and Drive Better Ad Results

How Multimedia Ads Can Boost Your Visibility and Engagement

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

OUR FAMILY OF PRODUCTS

© Clicktech Solutions Ltd. t/a Adzooma. All rights reserved. We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our return cookie policy. Looking for the legal stuff? Check out our full terms and conditions of service and our privacy policy.
© 2015 Google Inc. All Rights reserved. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Review ratings from external services are not live and were correct at the time the page was last updated October 2020.