About the Author

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Tom Mortimer

Formerly of a journalistic parish with words for the Guardian to ESPN, these days my hours are spent dancing through analytics, shooting press releases, swimming in keywords, and stitching letters: all in the name of Adzooma. PPC optimisation is cool. Get to know.

Tom Mortimer

‘s Posts

How To Evaluate The Right Digital Marketing Channel For Your Business

With so many different digital marketing channels to choose from, it can be difficult to know where to begin....
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Written by

Tom Mortimer

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2 MIN

10 Affordable Productivity Tools Every SMB Should Be Using

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....
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Written by

Tom Mortimer

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15 MIN

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....
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Written by

Tom Mortimer

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19 MIN

Adzooma Win Rising Star of the Year at Microsoft Partner Awards!

We are delighted to say that Adzooma won Rising Star of the Year at the Microsoft Advertising Partner Awards tonight for our innovative work supporting...
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Written by

Tom Mortimer

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5 MIN

Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....
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Written by

Tom Mortimer

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17 MIN

4 Simple Ways To Save Money On Your PPC Campaigns

You see articles like this all the time don’t you? Well I want to tell you why this one’s different:...
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Written by

Tom Mortimer

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9.5 MIN

Our 5 Most Popular Automation Rules & Why They’re So Popular

Guiding you through the five most popular automation rules that Adzooma users implement on a day to day basis....
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Written by

Tom Mortimer

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17 MIN

Microsoft Advertising Replacing Manual CPC with Enhanced CPC

By the end of April 2021, Manual CPC for “all existing search, shopping and Dynamic Search Ads” in Microsoft Advertising will be a thing of...
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Written by

Tom Mortimer

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3 MIN

Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....
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Written by

Tom Mortimer

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5 MIN

What Route Will Amazon Take Without Bezos At The Helm?

Jeff Bezos might be stepping down but how will Amazon thrive under Andy Jassy and what will this all mean for marketers and consumers?...
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Written by

Tom Mortimer

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10 MIN

‘I Save At Least a Day a Week Using Adzooma’: The Story of a Business Owner

Here's how Joshua Ivars Medina of La Tienda Del Apicultor in Spain used Adzooma to make his life and work a whole lot easier....
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Written by

Tom Mortimer

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8 MIN

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What is Guest Blogging? How & Why You Should Do It

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...
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Written by

Tom Mortimer

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20 MIN

Phil Bryne of Positive Sparks

How a PPC agency owner uses Adzooma to streamline his business’ workflow

PPC agency owner Phil Byrne speaks to us about how his business is running more efficiently and effectively thanks to Adzooma....
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Written by

Tom Mortimer

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8 MIN

3 Powerful PPC Automation Rules to Start 2021 Right

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...
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Written by

Tom Mortimer

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12 MIN

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...
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Written by

Tom Mortimer

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10 MIN

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