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    What is Retargeting and Why is it Important in PPC?

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    • Microsoft
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    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
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    How to Win the Holiday PPC Season in the Age of AI

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Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

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Written by

Luke Davis

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11 MIN

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....

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Written by

Amber Dawson

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8 MIN

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

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Written by

Luke Davis

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13 MIN

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...

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Written by

Sophie Logan

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15 MIN

Think your internal marketing and sales are enough to win the market? Think again. To reach every prospect, you need to reach outside your team....

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Written by

Brad Tiller

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15 MIN

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...

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Written by

Tom Mortimer

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12 MIN

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

Adzooma becomes the fastest free automation platform with the arrival of 30-minute automation rules....

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Written by

Danielle Strouther

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3 MIN

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

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Written by

Accelerate Ads

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13 MIN

What did your business achieve in 2020? Did you generate enough leads? If not, we’ll show you how you can improve your chances of generating...

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Written by

The Brains

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11 MIN

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

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Written by

Matt Hogan

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12 MIN

In our guide, we show you 11 social media metrics you should be tracking in 2021....

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Written by

Ateiqa Ali

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10 MIN

Claim cashback on all your advertising spend with our exclusive Revolut offer. Claim your cashback below, or click Adzooma’s new in-app Opportunity....

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Written by

Danielle Strouther

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4 MIN

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

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