The Latest

    • Microsoft Advertising
    • Paid
    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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Keywords

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...

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Written by

Sophie Logan

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15 MIN

Building Distribution & Trust with SaaS Partner Programs

Think your internal marketing and sales are enough to win the market? Think again. To reach every prospect, you need to reach outside your team....

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Written by

Brad Tiller

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15 MIN

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

3 Powerful PPC Automation Rules to Start 2021 Right

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...

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Written by

Tom Mortimer

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12 MIN

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

Automation Rules Every 30 Minutes

Adzooma becomes the fastest free automation platform with the arrival of 30-minute automation rules....

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Written by

Danielle Strouther

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3 MIN

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

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Written by

Accelerate Ads

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13 MIN

3 Ways to Generate More Leads in 2021

What did your business achieve in 2020? Did you generate enough leads? If not, we’ll show you how you can improve your chances of generating...

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Written by

The Brains

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11 MIN

Site Speed Optimisation

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

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Written by

Matt Hogan

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12 MIN

social media metrics

11 Social Media Metrics To Track in 2021

In our guide, we show you 11 social media metrics you should be tracking in 2021....

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Written by

Ateiqa Ali

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10 MIN

Bring in 2021 with Cashback on All Your Advertising Spend

Claim cashback on all your advertising spend with our exclusive Revolut offer. Claim your cashback below, or click Adzooma’s new in-app Opportunity....

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Written by

Danielle Strouther

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4 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

Top 11 Branding Agencies of 2020

How to Choose Reliable Hosting for Your Site

Needless to say, that one of the crucial elements of website creation is choosing a web host, the main function of which is to store...

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Written by

Haley Osborne

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7 MIN

The year 2020 spelt out in cut out paper and held in a hand

Every Adzooma Product Update from 2020: A Year in Review

We've compiled a list of all the Adzooma product updates from 2020 for you to read....

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Written by

Adzooma

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6 MIN

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Claim $125 in Microsoft Search Advertising Spend with Our New Offer

Get $125 of search advertising spend on Microsoft Advertising when you sign up with $25. This exclusive deal is only available for new customers, read...

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Written by

Danielle Strouther

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5 MIN

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