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    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

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A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...
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Written by

Amber Dawson

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12 MIN

How To Influence People To Choose Your Brand Through Human Psychology

Here’s how you can use the psychology of persuasion to get people to say yes to your brand....
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Written by

Jess Kirkbride

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12 MIN

103 of the Best SAAS Black Friday Deals of 2020

We’ve searched the web for the best Black Friday deals in SAAS....
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Written by

Adzooma

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30 MIN

How to Ensure Your Web Design Agency Delivers Success

Your business website needs to be at its best to generate sales. In this guide, we’ll discuss the ways a web design agency can help...
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Written by

Rob Wass

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8 MIN

7 Tips To Get More Social Media Followers & Compete With Big Brands

Read our guide on how to beat the bigger brands and get more followers on Twitter, Facebook, and Instagram....
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Written by

Jess Kirkbride

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15 MIN

Add & Edit Negative Keywords With Adzooma

Negative keywords have landed at Adzooma. Add and edit them to campaigns and ad groups inside the platform, use broad, phrase and exact match types...
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Written by

Danielle Strouther

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5 MIN

5 Tips for Selecting a Web Design Agency

Read our 5 essential tips on how to choose the right web agency for your business needs....
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Written by

Simba Muganiri

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6 MIN

Everything You Should Know Before Choosing a Web Design Agency

In this guide, we'll show you everything you need to know before you select the right web design agency....
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Written by

Simba Muganiri

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8 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....
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Written by

Amber Dawson

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10 MIN

5 Reasons How Web Design Agencies Help Businesses Succeed

We looked at the importance of website design and how it influences your business success and growth....
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Written by

Adzooma

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6 MIN

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....
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Written by

Amber Dawson

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10 MIN

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Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....
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Written by

Jess Kirkbride

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18 MIN

An Apple Store sign

With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...
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Written by

Amber Dawson

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12 MIN

10 Top Tips for Instagram Marketers

Our list of tips will show you how to get the most out of Instagram marketing, from optimising your profile to reaching your target audience....
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Written by

Lucy Puddephatt

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8 MIN

7 Things I Wish Someone Told Me When I Started Content Marketing

If you want to be an excellent content marketer, you need strong foundations to work on. Here are 7 trusted techniques I wish I knew...
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Written by

Jess Kirkbride

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15 MIN

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