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    • Black Friday
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    • Q4

    November 10, 2026

    Last-Minute Black Friday Creative Checklist

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    6 MIN

    • Black Friday
    • Paid
    • Q4

    November 3, 2026

    Are Your Peak-Season Ad Tests Actually Working?

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    8 MIN

    • Black Friday
    • Google
    • Paid

    October 26, 2026

    Is Automation Taking Credit for Your Black Friday Sales?

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    7 MIN

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PPC accounts don't reflect what works

Why PPC Accounts Don’t Reflect What Actually Works

PPC best practices are widely understood, yet most accounts don’t reflect them. Explore why the gap exists and how it impacts performance....

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Written by

Amy Gallagher

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6 MIN

Microsoft and Google Ads

How to Prioritise Microsoft Ads Alongside Google

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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2 MIN

Easter ads

Easter Gift Categories: How to Create Higher-Performing Ads

For paid marketers, Easter isn’t a slow burn – it’s a sprint. Here's how to run Easter campaigns on Microsoft Advertising. From PMax to audience...

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Written by

Amy Gallagher

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8 MIN

Google Ads Search Terms

How to Review Google Ads Search Terms Without Breaking Performance

Google Ads search term reviews don’t need to be risky. Learn how to spot patterns, make confident exclusions, and avoid over-optimising....

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Written by

Amy Gallagher

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8 MIN

Adzooma Automated Alerts

Introducing Automated Alerts: Catch Performance Issues Before They Impact Results

Adzooma has launched Automated Alerts, a new feature designed to help advertisers spot PPC issues early. Learn how it monitors Google, Microsoft and Meta Ads...

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Written by

Amy Gallagher

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8 MIN

International Women's Day 2026

International Women’s Day 2026: Spotlight on Women Driving the PPC Industry

This International Women's Day, we’re handing the mic to some of the brilliant women leading the way in PPC to share what the day means...

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Written by

Amy Gallagher

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12 MIN

Meta Ads

When to Pause a Meta Ad (and When to Leave It Alone)

Meta Ads rarely fail overnight. Learn how to spot performance plateaus early and make small adjustments before results decline....

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Written by

Amy Gallagher

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8 MIN

Google Ads

Equal Budgets, Unequal Results: A Common Google Ads Mistake

Running multiple Google Ads campaigns? Learn why treating them the same holds performance back - and how to prioritise budgets without rebuilding your account....

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Written by

Amy Gallagher

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10 MIN

Small Budgets Microsoft Advertising

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

Your Microsoft Advertising campaigns aren't helping the platform to learn, and it's not just because of a small budget. Here's how to fix the structure...

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Written by

Amy Gallagher

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10 MIN

Meta Ads Metrics

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

Meta Ads metrics can be a minefield. Learn which Facebook Ads KPIs matter for campaign optimisation, when to adjust CPM and CPA, and how to...

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Written by

Amy Gallagher

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7 MIN

What to check in your paid ads early 2026

Early 2026 PPC: What to Check in Your Paid Ads

The results of your paid campaigns for 2026 are already showing, but are you reviewing what actually matters? Learn what to check, what to ignore,...

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Written by

Amy Gallagher

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7 MIN

Paid Ads Stall

Why Paid Ad Campaigns Stall (Even When Everything Looks Fine)

Blaming platform issues for your paid ads stalling? You might be looking in the wrong place. Learn why performance plateaus in 2026 and how to...

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Written by

Amy Gallagher

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9 MIN

New Adzooma Dahboard

Adzooma Dashboard Update: Faster Insights, Clearer Priorities

The Adzooma dashboard has undergone a glow-up for 2026! From a cleaner account overview to smarter opportunity prioritisation, see how Adzooma helps you act faster...

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Written by

Rob Wass

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5 MIN

Paid Ads Features

The Paid Ads Features That Are Changing Performance in 2026

Discover the paid advertising features shaping performance in 2026. Learn how AI, automation, Performance Max, and new ad placements are already changing results across platforms....

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Written by

Amy Gallagher

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9 MIN

Paid Advertising 2026

Paid Advertising in 2026: A New Era for Search

As 2026 begins, search behaviour is evolving in ways that are reshaping Paid Advertising. The marketers who succeed will be the ones who embrace change...

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Written by

Amy Gallagher

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9 MIN

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