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The Beginner’s Guide to Microsoft Advertising Shopping Feeds 

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
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Adzooma

Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...
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Adzooma

Preparing Your Microsoft Shopping Campaigns for the Seasonal Surge

Prepare your Microsoft Shopping Campaigns for Q4's seasonal surge with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...
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Adzooma

5 Tips to Maximise Your Year-End Budget with Microsoft Performance Max

Maximise your marketing budget with Microsoft Performance Max as the year-end approaches. Discover five essential tips to efficiently spend your remaining budget across multiple channels,...
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Adzooma

Google Performance Max vs. Microsoft Performance Max: What You Need to Know

Explore the key differences between Google Performance Max and Microsoft Performance Max campaigns. Understand audience reach, ad formats, reporting insights, cost structures, and attribution models...
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Adzooma

Boost Your Cross-Platform Advertising with Adzooma’s New Project-Level Opportunities

We know the struggles of being an advertiser; when you’re juggling multiple paid ad accounts across different clients and various platforms, finding the time to...

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Adzooma

10 Best Ways to Use Microsoft Advertising Image Extension

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...
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Adzooma

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5 MIN

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...
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Written by

Danielle Strouther

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10 MIN

Changes incoming to Microsoft Advertising

Upcoming Changes to Microsoft Advertising Consent Mode: What You Need to Know

Microsoft Advertising is updating its Universal Event Tracking (UET) Consent Mode to better align with data privacy regulations like GDPR and the Digital Markets Act....
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Adzooma

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...
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Adzooma

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June 2024 Adzooma Updates: Enhancing User Experience and Efficiency

Discover the newest updates to the Adzooma platform, designed to make your in-app experience that much smoother. With improved account selection and the addition of...

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Written by

Tricia Lin

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2 MIN

Introducing: Performance Report Branding

Adzooma introduces Performance Report Branding - a powerful new feature designed to personalize your reports at both the account and Project levels!...
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Written by

Tricia Lin

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5 MIN

How to Use AI for Content Creation in Your Workflow

AI has the power to streamline daily tasks and improve content workflow. But where do you start? Let us explain....
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Written by

Ash Winder

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5 MIN

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Profitability vs ROAS – How do you know if your ads are profitable? 

An accurate measure of profitability is about more than just ROAS....
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Written by

Byron Marr

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4 MIN

Digital Marketing for Retail

Digital Marketing for Retail Businesses

Unlock retail success with digital marketing. Discover audience targeting, PPC advertising, SEO optimisation, content marketing, and social media....
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Written by

Daisy Lewis

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4 MIN

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Featured Articles

5 Reasons Why Programmatic Advertising Outperforms PPC in Cost-Efficiency and Targeting

How Generative AI is Transforming the Future of Advertising and Audience Engagement

10 Ways to Optimise Performance Max Campaigns

How to Set Up a Performance Max Campaign in Microsoft Advertising

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