6 MIN
- Google
- Microsoft
- PMAX
- PPC
August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One
WRITTEN BY

Amy Gallagher
6 MIN
- Google
- Microsoft
- PMAX
- PPC
August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It
WRITTEN BY

Amy Gallagher
8 MIN
- PPC
- SaaS
- Spreadsheets
July 31, 2025

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS
WRITTEN BY

Amy Gallagher

The Latest

- Google
- Microsoft
- PMAX
- PPC
August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One

6 MIN
- Google
- Microsoft
- PMAX
- PPC
August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

6 MIN
- PPC
- SaaS
- Spreadsheets
July 31, 2025

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

8 MIN

Tags:

Google, PPC

July 27, 2020

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

Written by

David Sharpe

8 MIN

July 24, 2020

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....

Written by

Adzooma

8 MIN

Google, PPC

July 24, 2020

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

Written by

James Rooney

8 MIN

Google, PPC

July 23, 2020

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

Written by

Jess Kirkbride

5 MIN

Theory

July 23, 2020

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....

Written by

Adzooma

20 MIN

Google, PPC

July 23, 2020

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

Written by

Adzooma

8 MIN

Microsoft, Updates

July 22, 2020

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....

Written by

Danielle Strouther

3 MIN

Google, PPC

July 22, 2020

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....

Written by

Amin Moslehi

8 MIN

Google

July 21, 2020

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

Written by

Jess Kirkbride

10 MIN

Facebook, PPC

July 21, 2020

How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

Written by

Jess Kirkbride

9 MIN

Google, PPC

July 20, 2020

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....

Written by

Jess Kirkbride

4 MIN

Theory

July 20, 2020

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....