The Latest

    • Paid
    • PPC
    • SKU

    May 4, 2026

    How SKU-Level Thinking Improves PPC Performance

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    6 MIN

    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

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facebook ads expert

Should You Hire a Facebook Ads Expert in 2021?

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....

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Written by

Ricki Gogna

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7 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

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Written by

Jess Kirkbride

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10 MIN

facebook ads screen

How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

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Written by

Jess Kirkbride

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9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....

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Written by

Jess Kirkbride

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4 MIN

Facebook login screen

What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....

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Written by

Matt Hogan

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8 MIN

Stars on a blue table

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...

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Written by

Rob Wass

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8 MIN

What Marketers Need To Know About Brazil’s LGPD Privacy Law

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...

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Written by

Danielle Strouther

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5 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

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Written by

Sophie Logan

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11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

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Written by

Mark Neale

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10 MIN

People crossing a road

How To Be Socially Conscious When Selling During COVID-19

It's important to remain conscious of those around us when running a business during the COVID-19 pandemic. Here's how you can do that....

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Written by

Jess Kirkbride

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11 MIN

Alan Turing, one of Tech’s Diversity Pioneers

Tech’s Diversity Pioneers (Infographic)

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....

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Written by

Amber Dawson

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3 MIN

Adzooma is Now Free! Award-Winning PPC Optimisation at No Cost

Adzooma’s goal has always been to make online advertising accessible for all. Our aim is to help businesses of all sizes grow to their full...

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Written by

Amber Dawson

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6 MIN

PPC report

5 Best PPC Reports To Show Your Clients

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....

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Written by

Jess Kirkbride

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7 MIN

UX design

7 Best UX Design Agencies of 2021

Read our list of 7 of the best UX design agencies including the likes of Instrument, Codal, and Bakken & Bæck....

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Written by

Simba Muganiri

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8 MIN

Sal Mohammed - Equality and The Invisible Problem

Equality and The Invisible Problem

Sal Mohammed delivers a personal story about inequality, invisible inconveniences, and how to bring them to the attention of others....

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Written by

Sal Mohammed

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8 MIN

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