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    • Microsoft Advertising
    • Paid
    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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10 Ways to Optimise Performance Max Campaigns

Discover expert strategies for optimising Performance Max campaigns with AI-driven automation, advanced targeting, and smart bidding. Maximise conversions, refine audience signals, and enhance ad performance...

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Written by

Adzooma

How to Set Up a Performance Max Campaign in Microsoft Advertising

Learn how to set up a Performance Max campaign in Microsoft Advertising with this step-by-step guide. Maximise your reach, optimise results with AI-driven automation, and...

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Written by

Adzooma

Scale Shopping Campaigns with New Opportunities

Boost your eCommerce success by scaling your Shopping campaigns with Adzooma’s latest opportunities. Optimize ad spend, increase conversions, and maximize ROAS with smart insights, negative...

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Adzooma

The Ultimate Checklist for High-Performing Mother’s Day Gift Campaigns

Make the most of Mother’s Day shopping trends with our expert checklist. Discover essential ad strategies for Flowers, Beauty, and Luxury Gifts to boost your...

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Written by

Adzooma

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Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

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Written by

Rob Wass

Unlocking Search Intent: How to Reach Your Audience Beyond PPC

Discover how to unlock search intent beyond PPC. Learn how retargeting, programmatic keyword targeting, and a multi-channel strategy can help you engage high-intent users and...

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Written by

Adzooma

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...

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Written by

Danielle Strouther

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10 MIN

Maximise Your Performance Max Campaigns with New Opportunities

Discover how Adzooma’s new Performance Max Opportunities can optimise your campaigns. From missing assets to budget adjustments, explore seven powerful tools to save time, boost...

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Written by

Adzooma

Roses and ROI: Growing Sales This Valentine’s Day with Microsoft Advertising

Discover how to maximise sales this Valentine’s Day with Microsoft Advertising. From Shopping Campaigns and Multimedia Ads to Dynamic Search Ads and Audience targeting, learn...

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Adzooma

Adzooma’s Performance Report Update – Smarter Insights for Better Ad Performance

At Adzooma, we’re committed to giving advertisers the tools they need to make campaign management easier and more effective. With that in mind, we’ve made...

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Written by

Adzooma

Key Takeaways from Our Microsoft Advertising Webinar: Insights for 2025

Discover actionable insights from our recent webinar, featuring top strategies for Microsoft Advertising in 2025. Learn about Performance Max, Brand Spotlight, Copilot AI, and more...

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Written by

Adzooma

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...

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Written by

Adzooma

How To Improve Low Display CTR and Drive Better Ad Results

Learn five practical strategies to improve low display ad CTR and boost engagement. From refining audience targeting to optimizing ad design and testing creative variations,...

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Written by

Adzooma

How Multimedia Ads Can Boost Your Visibility and Engagement

Learn how Microsoft Advertising’s Multimedia Ads (MMAs) can help your brand stand out in search results by combining compelling visuals with concise messaging. Discover the...

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Written by

Adzooma

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...

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Written by

Adzooma

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