The Latest

    • Black Friday
    • Google
    • Paid

    October 26, 2026

    Is Automation Taking Credit for Your Black Friday Sales?

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    7 MIN

    • Paid
    • ROAS

    October 21, 2026

    How to Scale Paid Media Without Losing Performance

    post

    7 MIN

    • Google Ads
    • Paid
    • ROAS

    August 24, 2026

    Your August Google Ads Account Audit 

    post

    7 MIN

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AI Max in Google Ads

How To Unlock the Power of AI Max in Google Ads

AI Max for Google Ads is the latest buzz in the world of PPC, but does it live up to the hype? Chris Nightingale put...

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Written by

Chris Nightingale

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9 MIN

Impression Based Remarketing

Why Impression Based Remarketing Will Redefine Paid Ads

Have you heard of Impression Based Remarketing yet? If it's not on your radar, then it should be – it's changing the face of paid...

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Written by

Amy Gallagher

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9 MIN

AI and CPCs reshaping PPC

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

The retail peak season is in full swing, but thanks to AI and rising CPCs, the rules have changed. Jérémy Courty, Head of Paid Search...

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Written by

Jeremy Courty

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8 MIN

Copilot AI ads

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

AI assistants are becoming the new search engines, and that means a whole new playground for advertisers. With Microsoft Copilot now integrating paid placements directly...

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Written by

Amy Gallagher

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9 MIN

Retargeting PPC

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....

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Written by

Amy Gallagher

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8 MIN

Craig Graham Grayvault Consulting

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...

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Written by

Craig Graham

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8 MIN

AI overviews PPC

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....

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Written by

Amy Gallagher

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8 MIN

Microsoft Ads for Holiday Season

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...

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Written by

Amy Gallagher

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5 MIN

Holiday Shopping Campaigns

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...

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Written by

Amy Gallagher

Native Ads

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...

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Written by

Amy Gallagher

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5 MIN

Microsoft Opportunities for Retail

Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season....

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Written by

Amy Gallagher

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5 MIN

Performance Max Budgets

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

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Written by

Amy Gallagher

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6 MIN

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

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Written by

Amy Gallagher

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6 MIN

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

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Written by

Amy Gallagher

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8 MIN

5 Expert Tips to Cure Your PPC Budget Headaches 

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....

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Written by

Amy Gallagher

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4 MIN

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