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A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....
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Written by

Paul Bryant

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12 MIN

PPC User Permissions Are More Than A Courtesy – They’re Essential

Discover how you can scale your campaigns and manage your workload with user permissions – as well as our exciting new product update....
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Written by

Danielle Strouther

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6 MIN

Product Update: Adzooma – Working For You, Your Clients & Your Team

Scale up what your team can do with Adzooma Teams....
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Written by

John Severn

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5 MIN

6 Proven Psychological Principles That Convert Browsers Into Buyers

6 Proven Psychological Principles That Convert Browsers Into Buyers

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....
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Written by

Phil Coleman

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21 MIN

Someone on Google on their laptop

Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....
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Written by

Luke Davis

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7 MIN

What Is Search Excellence And How To Achieve It With Google Ads

What Is Search Excellence And How To Achieve It With Google Ads

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....
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Written by

Odolena Kostova

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8 MIN

Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....
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Written by

Jess Kirkbride

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

How To Create Evergreen Content That Drives Traffic

Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....
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Written by

Roberto Garvin

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....
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Written by

Danielle Strouther

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12 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....
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Written by

Jess Kirkbride

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5 MIN

Google Expands Shopping Ads To Gmail, Discover And YouTube

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....
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Written by

Jess Kirkbride

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2 MIN

Adzooma Co-Founders Reveal How FB Partnership Has Built One-Stop Advertising Platform

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma....
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Written by

Danielle Strouther

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9 MIN

Why Local Services Ads Are Great For Small Businesses

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....
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Written by

Ryan Gould

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9 MIN

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