The Latest

    • Microsoft Advertising
    • Paid
    • PPC

    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....

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Written by

Jess Kirkbride

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

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Written by

Jess Kirkbride

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16 MIN

How To Create Evergreen Content That Drives Traffic

Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....

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Written by

Roberto Garvin

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....

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Written by

Danielle Strouther

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12 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

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Written by

Luke Davis

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19 MIN

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....

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Written by

Jess Kirkbride

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5 MIN

Google Expands Shopping Ads To Gmail, Discover And YouTube

Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....

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Written by

Jess Kirkbride

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2 MIN

Adzooma Co-Founders Reveal How FB Partnership Has Built One-Stop Advertising Platform

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma....

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Written by

Danielle Strouther

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9 MIN

Why Local Services Ads Are Great For Small Businesses

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....

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Written by

Ryan Gould

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9 MIN

5 Questions To Ask When Choosing a PPC Optimisation Tool

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....

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Written by

Danielle Strouther

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13 MIN

Google Chrome To Block And Remove Annoying Ads

The roll out of removing ads from Google Chrome is expected on 5th August....

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Written by

Jess Kirkbride

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3 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

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Written by

Jess Kirkbride

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17 MIN

How To Achieve PPC Success With KPI Trend Reporting

KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....

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Written by

Luke Davis

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7 MIN

Amazon’s Ad Business Grew By 40% In 2019

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....

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Written by

Jess Kirkbride

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

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Written by

Amber Dawson

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4 MIN

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