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    • Microsoft
    • PPC

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
    • PPC

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....
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Written by

Luke Davis

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7 MIN

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....
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Written by

Jess Kirkbride

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...
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Written by

Amber Dawson

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13 MIN

Device reports give you insights into customer journeys and help you optimise your campaigns for all devices. Here's how to do it with Adzooma....
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Written by

Danielle Strouther

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5 MIN

Campaign budget optimisation is now compulsory but do Facebook advertisers really benefit from this? Here's what we found out....
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Written by

Danielle Strouther

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10 MIN

Google makes advances towards cleaner and more relevant search results. Here's how you can remove pages from its index....
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Written by

Jess Kirkbride

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3 MIN

Our Paid Social manager Matt Hogan talks to us about why it's important to advertise on Facebook and gives us some tips for getting started....
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Written by

Tom Mortimer

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6 MIN

Mental health is at crisis point and we need to do something about it. Here’s all the data about mental health in the workplace and...
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Written by

Danielle Strouther

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40 MIN

Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....
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Written by

Jess Kirkbride

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2 MIN

Google reigns supreme in the search engine market. But how popular are its rivals and can they narrow the gap?...
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Written by

Luke Davis

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20 MIN

We attended the New Adventures Conference in Nottingham in January. Here are some of the thing we learnt from the event....
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Written by

Luke Davis

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5 MIN

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....
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Written by

Amber Dawson

In a nutshell: Less competition for advertisers and more clarity for searchers with the new featured snippets change....
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Written by

Jess Kirkbride

How do you measure success in PPC? With clear and effective PPC reporting. Here's how our Performance Report can do that for you....
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Written by

Amber Dawson

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12 MIN

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