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    • Microsoft
    • PPC

    November 10, 2025

    Why Impression Based Remarketing Will Redefine Paid Ads

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    9 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

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Hot Topics of The Week in PPC: 13th December 2019

Christmas is around the corner but that doesn’t stop the world of PPC. Here are the hot topics for the week, featuring Google and Facebook....

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Written by

Jess Kirkbride

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7 MIN

5 Effective Hacks for Running PPC Campaigns

If you want highly-effective PPC campaigns that convert, try out these 5 killer hacks in your strategy today....

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Written by

Mark Thompson

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14 MIN

Agony Aunt: Where Should I Spend Our Social Media Budget?

Katherine, our resident Agony Aunt, is back with top tips on how to manage your social media budget effectively....

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Written by

Katherine Collins

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13 MIN

Hot Topics of The Week in PPC: 6th December 2019

The hot topics in PPC this week include Google Search Console updates, Facebook fraud, and plenty more....

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Written by

Jess Kirkbride

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8 MIN

16 Essentials For Your Sales Funnels To Boost Orders And Revenue

What is the goal of your campaign? To sell? To get more leads? Whatever it is you need to send your visitors somewhere where they...

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Written by

Simvoly

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10 MIN

How Cultural Appropriation Makes Us Question Branding in Beauty & Fashion

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....

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Written by

Jess Kirkbride

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19 MIN

How To Choose The Best Social Media Management Tool For Your Business

Discover how to improve your social media presence and boost your ROI with the right social media management tool. Here are our steps to success....

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Written by

Jess Kirkbride

Mythbusters: If You Use Google Ads, You Don’t Need Microsoft Ads

Google Ads and Microsoft Advertising shouldn’t be competing for your time. Here’s how both platforms can boost your results and strategies....

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Written by

Danielle Strouther

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9 MIN

Hot Topics of The Week in PPC: 29th November 2019

The hot topics in PPC this week include Google Ads Smart Bidding data, a reporting bug, and Microsoft adding a shopping hub to Edge browsers....

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Written by

Jess Kirkbride

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6 MIN

Agony Aunt: What’s The Easiest Way To Advertise My Business Online?

Attract new customers and increase sales with online advertising. Don’t worry – it’s easier than you think to get started....

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Written by

Katherine Collins

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15 MIN

5 Simple PPC Strategies for New Small Business Owners

Make your new small-to-medium enterprise thrive with these 5 simple yet effective PPC strategies....

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Written by

Adam Enfroy

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14 MIN

70 of the Best SAAS Black Friday Deals of 2019

We’ve searched the web for 70 of the best Black Friday deals in SAAS featuring Botsify, SEMrush, and Awario....

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Written by

Jess Kirkbride

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29 MIN

An Important Black Friday Pricing Announcement…

This Black Friday, we’re breaking tradition and increasing our prices. This is the reason why....

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Written by

Danielle Strouther

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3 MIN

Hot Topics of The Week in PPC: 22nd November 2019

The world of PPC has been busy this week with stories from the likes of Microsoft and Google....

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Written by

Jess Kirkbride

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8 MIN

Why Intent Marketing Is The Best Way To Climb The SERPs

Search intent is more important to your rankings than ever before. Here's how intent marketing is the key to better positions in the SERPs....

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Written by

Amber Dawson

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14 MIN

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