The Latest

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

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Product Update: Adzooma Integrates Microsoft Ads

It’s time to bring Microsoft Advertising into the Adzooma platform. Here’s what it means for us – and for you....
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Written by

John Severn

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3 MIN

Hot Topics of the Week in Digital Marketing: 1st Nov 2019

The most exciting Digital Marketing news, boiled down to what you actually need to know or will care about....
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Written by

Jess Kirkbride

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6 MIN

Google Is Not A Meritocracy

Google's function as meritocracy lies in its policies and decision-making. But is Google really evil or just misunderstood?...
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Written by

Luke Davis

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15 MIN

Agony Aunt: Do I Need an SEO Agency or a Consultant?

Which is best: an SEO agency or a consultant? Our agony aunt Kathrine Collins tells all....
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Written by

Katherine Collins

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14 MIN

Are Infographics Truly Dead?

Infographics have been influential in exposing the masses to data visualisation. But are infographics now a dead art?...
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Written by

Amber Dawson

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8 MIN

Why We Offer Free Tools & What We’ve Learnt By Doing It

We believe that helpful PPC tools should be free. Here's why we offer these kinds of tools at no extra cost, and what we've learnt...
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Written by

Amber Dawson

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7 MIN

Mythbusters: Getting Backlinks Is The Most Important SEO Factor

Increasing your search rankings isn't all about the backlinks. Concentrate on the right SEO strategy, with our guide on why backlinks aren’t all that....
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Written by

Danielle Strouther

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6 MIN

How Behavioural Marketing Can Increase Brand Engagement

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....
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Written by

Amber Dawson

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15 MIN

What Is Growth Hacking And How Can You Get Started?

When growth is everything but budgets are small, you have to get creative. Let’s find out more about growth hacking....
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Written by

Alice de Courcy

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8 MIN

Mythbusters: Buying Social Media Followers Grows Your Brand Online

If you’re looking for a quick way to boost your social media following, buying followers is not the answer. We investigated why....
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Written by

Danielle Strouther

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10 MIN

How To Make Automated Changes With Google Ads Scripts

Manual work over multiple accounts is a thing of the past with Google Ads scripts. Here's our guide to making automated changes....
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Written by

Luke Davis

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7 MIN

How To Create A Customer List For Customer Match In Google Ads

In this article, you will learn how to create customer lists in Google Ads and start targeting the right people in your campaigns with Customer...
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Written by

Luke Davis

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3 MIN

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...
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Written by

Amber Dawson

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11 MIN

How To Get The Most Out of PPC For Small Businesses

Hate it or love it, pay per click marketing is one of the fastest and most popular ways to drive relevant traffic to your business...
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Written by

Sam Carr

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14 MIN

Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....
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Written by

John Severn

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2 MIN

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