Our 5 Most Popular Automation Rules & Why They’re So Popular

Guiding you through the five most popular automation rules that Adzooma users implement on a day to day basis....

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Written by

Tom Mortimer

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17 MIN

Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

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3 Reasons Why Your Google & Microsoft Ads Won’t Convert & How to Fix Them

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....

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Written by

Danielle Strouther

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12 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

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Written by

Luke Davis

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11 MIN

Google Ads on a mobile

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

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Written by

Luke Davis

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13 MIN

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

Site Speed Optimisation

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

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Written by

Matt Hogan

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12 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...

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Written by

Danielle Strouther

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15 MIN

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...

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Written by

Danielle Strouther

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5 MIN

How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....

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Written by

Emma Lee

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10 MIN

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....

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Written by

Lucy Puddephatt

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14 MIN