Illustration of a click to represent CTR

What Is Click-Through Rate & How To Improve It

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

10 Things to Remember While Making Landing Pages for PPC Campaigns

PPC campaigns can be challenging and risky. So, we have put together our 10 top tips for you to remember whilst making landing pages for...

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Written by

Sylwester Karnuszewicz

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17 MIN

“Adzooma Can Easily Save You Five Hours A Week”: An Interview With PPC Machine CEO

We sat down with The PPC Machine’s David Miles to hear why he recommends Adzooma to all of his PPC clients to save time and...

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Written by

Danielle Strouther

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9 MIN

PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....

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Written by

Mark Neale

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18 MIN

“Adzooma Is A Phenomenal Platform”: An Interview With Digital Marketing Manager Alejandra Perdomo

The story of how one ecommerce Digital Marketing Manager uses Adzooma to save time making successful campaigns....

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Written by

Danielle Strouther

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7 MIN

Is Amazon Killing Or Saving Small Businesses?

Should small businesses trust Amazon to help them grow or stay far away to protect their products? Let’s dive in and answer this question....

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Written by

Danielle Strouther

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25 MIN

What Makes Online Marketing Work: Cambridge Uni x Adzooma

At Adzooma, we’re always looking to improve the product our platform to deliver even better results for our users....

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Written by

Adzooma

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18 MIN

Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....

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Written by

Tom Mortimer

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17 MIN

Paid Marketing Automation Tools In 2021: A Comparison

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...

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Written by

Danielle Strouther

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22 MIN

How PPC Benefits All Channels

You can only get the best out of paid media channels when you learn from the data. But how can you serve other channels with...

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Written by

Digital Discovery

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15 MIN

Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

How To Future-Proof Your Digital Marketing

A new year brings with it a fresh opportunity to review and update your digital marketing strategy, but how can you futureproof your plans?...

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Written by

Astute Media

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14 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

Internet cookies

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

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Written by

Luke Davis

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10 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN