PPC, PR, SEO

November 6, 2020

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

Written by

Amber Dawson

10 MIN

PPC, Theory

November 4, 2020

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

Written by

Jess Kirkbride

18 MIN

October 28, 2020

How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

Written by

Amber Dawson

12 MIN

October 23, 2020

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....

Written by

Amber Dawson

15 MIN

October 22, 2020

How Your Physical Store Can Benefit From a Surge in Online Shopping

Site traffic and online sales needn't stay on the Web. Here's how you can take advantage of online shopping activity for your physical stores....

Written by

Amber Dawson

11 MIN

PPC, SEO

October 8, 2020

5 Overlooked Marketing Tips To Drive More Traffic To Your Site

Need to increase site traffic and bored of the same advice? Try these 5 underrated tips and see where they take you....

Written by

Jess Kirkbride

10 MIN

Google, PPC

September 29, 2020

How to Make Display Ads Worth The Investment

When it comes to brand awareness, display ads are king. But are you getting the most out of them?...

Written by

Sam Carr

10 MIN

September 29, 2020

How To Tackle Click Fraud In 2020

Click fraud is one of the biggest threats to advertisers in 2020. Here's how to fight back....

Written by

Sam Carr

11 MIN

PPC, SEO

September 21, 2020

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

Written by

Luke Davis

13 MIN

September 16, 2020

How To Join Adzooma

Optimise and manage your Google, Facebook and Microsoft ads with Adzooma's award-winning platform. Here's everything you need to know....

Written by

Jess Kirkbride

8 MIN

PPC, SEO

September 15, 2020

Why We Trust The Opinions of Strangers on The Internet

Reviews hold a lot of sway for consumers, but why? This article looks at why customer reviews are extremely valuable to your business....

Written by

Amber Dawson

12 MIN

September 4, 2020

How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....

Written by

Rob Wass

8 MIN

PPC, Updates

September 2, 2020

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....

Written by

Tom Mortimer

3 MIN

AI, PPC

September 1, 2020

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....