AI, PPC

September 1, 2020

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....

Written by

Thomas Hampson

8 MIN

August 28, 2020

The Future of PPC Advertising is in Automation

The world of PPC advertising is everchanging. But its future lies in automation and Adzooma is at hand to show you how in this helpful...

Written by

Danielle Strouther

30 MIN

Content, PPC, SEO

August 13, 2020

Top 10 Digital Marketing Events Around the World

Read our ultimate list of global digital marketing conferences you can attend both virtually and in-person....

Written by

Jaye Bonser

8 MIN

Facebook, Google, PPC

July 31, 2020

6 PPC News Updates From July You Can’t Afford To Miss

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....

Written by

Jess Kirkbride

8 MIN

July 30, 2020

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....

Written by

Amber Dawson

17 MIN

Microsoft, PPC

July 30, 2020

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...

Written by

Will Haswell

12 MIN

PPC, SEO

July 30, 2020

10 Female Marketing Leaders Who Have Taught & Inspired Us In 2020

Our list of 10 influential women in marketing showcases the creativity of female leaders at companies like Facebook, SEMrush, and Siegel+Gale....

Written by

Jess Kirkbride

11 MIN

Amazon, PPC

July 28, 2020

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon, eBay, and Etsy all offer great PPC alternatives. But which is best for your business? We compared and contrasted each plaform....

Written by

Amber Dawson

16 MIN

July 27, 2020

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....

Written by

Danielle Strouther

15 MIN

Google, PPC

July 27, 2020

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

Written by

David Sharpe

8 MIN

Google, PPC

July 24, 2020

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

Written by

James Rooney

8 MIN

Google, PPC

July 23, 2020

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

Written by

Jess Kirkbride

5 MIN