Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

PPC report

5 Best PPC Reports To Show Your Clients

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....
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Written by

Jess Kirkbride

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7 MIN

A Black man looking at graphs on a mini tablet

5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
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Written by

Margaret Kashuba

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12 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
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Written by

Luke Davis

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24 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....
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Written by

Amber Dawson

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

audit

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...
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Written by

Will Haswell

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9 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....
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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
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Written by

David Sharpe

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8 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....
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Written by

Amber Dawson

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8 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....
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Written by

James Rooney

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7 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....
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Written by

Jess Kirkbride

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11 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....
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Written by

Haley Osborne

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11 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...
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Written by

Ateiqa Ali

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7 MIN