A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

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Written by

David Sharpe

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8 MIN

enhanced cpc

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

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Written by

James Rooney

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8 MIN

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Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

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Written by

Jess Kirkbride

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5 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

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Written by

Adzooma

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8 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....

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Written by

Amin Moslehi

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8 MIN

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How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

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Written by

Jess Kirkbride

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9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....

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Written by

Jess Kirkbride

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4 MIN

PPC report

5 Best PPC Reports To Show Your Clients

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....

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Written by

Jess Kirkbride

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7 MIN

A Black man looking at graphs on a mini tablet

5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....

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Written by

Margaret Kashuba

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12 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

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Written by

Luke Davis

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24 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....

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Written by

Amber Dawson

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

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Written by

Ricki Gogna

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8 MIN

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

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What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN