The Beginner’s Guide to Microsoft Advertising Shopping Feeds 

Learn the essentials of setting up and optimising a Microsoft Shopping Feed in this beginner-friendly guide. Discover how to manage product data, improve ad visibility,...
image_prson

Written by

Adzooma

handshake

What is CRM in Online Advertising?

Customer relationship management (CRM) is an important business process for clients, customers, and your brand. Read our guide about its use in paid advertising....
image_prson

Written by

Rob Wass

icon_img

8 MIN

Everything You Need To Know About Adzooma Marketplace

Adzooma Marketplace connects your business with high-quality leads looking to buy. Here’s everything you need to know about how it works and how your business...
image_prson

Written by

Danielle Strouther

icon_img

18 MIN

Save Download Preview Pensive black young woman strategist has great plan, holds hands together, looks curiously with intention to do something aside, has great plan, wears red clothes, isolated over blue background

What is Buyer Intent Data?

Here's everything you need to know about buyer intent data and how to leverage it for your business growth....
image_prson

Written by

LeadIntelligence LAB

icon_img

18 MIN

Person writing laptop

What is Guest Blogging? How & Why You Should Do It

Guest blogging has a wide range of benefits for your brand. In our article, we'll look at how to do it and why it's worth...
image_prson

Written by

Tom Mortimer

icon_img

20 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...
image_prson

Written by

Rob Wass

icon_img

9 MIN

An illustration of a phone with a magnifying glass "searching" for content to represent SEO

What is SEO & How Does It Work?

In our beginner's guide to SEO, we show you how it works and how to use it to improve search visibility and user experience....
image_prson

Written by

Danielle Strouther

icon_img

13 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...
image_prson

Written by

Amber Dawson

icon_img

12 MIN

A Guide to Customer Lifetime Value

Customer lifetime value is key to measuring customer experience. Read our guide to the ins and outs of the customer lifetime value model....
image_prson

Written by

James Rooney

icon_img

9 MIN

Technical SEO – The First Step To Lead Generation?

When it comes to lead gen, could technical SEO be the key area to get your customers through the funnel?...
image_prson

Written by

Neil Williams

icon_img

10 MIN

What Are Dashboards & Why Are They Important For Your Business?

This guide will show you what dashboards are and how they can help demonstrate key metrics and KPIs to colleagues and clients....
image_prson

Written by

Jess Kirkbride

icon_img

10 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....
image_prson

Written by

Sophie Logan

icon_img

8 MIN

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....
image_prson

Written by

Will Haswell

icon_img

8 MIN

programmatic advertising

How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....
image_prson

Written by

Rob Wass

icon_img

8 MIN

Bounce Rate by Joshua Mormann from the Noun Project

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....
image_prson

Written by

Luke Davis

icon_img

10 MIN