A person giving a pitch

How to Create the Perfect Agency Pitch Deck

As an agency, the pitch is one of the most important ways to win clients. Our guide shows you how to craft the perfect pitch...

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Written by

Rob Wass

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8 MIN

How To Get Set Up on Microsoft Ads

Our guide will show you how to get started with Microsoft Ads, from importing your Google Ads account to starting a campaign from scratch....

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Written by

Amber Dawson

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9 MIN

How To Get Microsoft Ads Certification

How To Get Microsoft Ads Certification

In this article, you’ll find out how to become a Microsoft Ads expert with Microsoft Advertising certification and free training....

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Written by

Ateiqa Ali

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8 MIN

bing places for business

How To Use Bing Places for Business

In this guide, we look at how local business owners and marketers can use Bing Places for Business....

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Written by

David Sharpe

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8 MIN

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...

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Written by

Will Haswell

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12 MIN

Chess pieces on a board

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....

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Written by

Danielle Strouther

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15 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

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Written by

Jess Kirkbride

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10 MIN

facebook ads screen

How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

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Written by

Jess Kirkbride

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9 MIN

A person holding a phone on Google Maps

How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....

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Written by

Jess Kirkbride

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12 MIN

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

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Written by

Jess Kirkbride

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10 MIN

How To Use Microsoft Ads Demographic Targeting

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

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Written by

Thomas Hampson

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9 MIN

audit

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

A man squeezing a lemon

How To Create A Facebook Squeeze Page

A squeeze page is designed to capture email addresses. Here’s how to create one for Facebook....

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Written by

Danielle Strouther

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11 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....

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Written by

Jess Kirkbride

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11 MIN

automation

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

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Written by

Sophie Logan

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9 MIN