The Importance of Semiotics in Advertising & Branding

When it comes to branding and advertising, semiotics can provide some amazing insights. Here's why the discipline is so important....
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Written by

Amber Dawson

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16 MIN

How Cultural Appropriation Makes Us Question Branding in Beauty & Fashion

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....
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Written by

Jess Kirkbride

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19 MIN

Why Intent Marketing Is The Best Way To Climb The SERPs

Search intent is more important to your rankings than ever before. Here's how intent marketing is the key to better positions in the SERPs....
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Written by

Amber Dawson

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14 MIN

8 Of The Most Ridiculous Media Quotes About Online Advertising

The mainstream media love a controversial quote. Here are 8 of the most outrageous lines about Google, Facebook, and online technology....
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Written by

Jess Kirkbride

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13 MIN

Google Is Not A Meritocracy

Google's function as meritocracy lies in its policies and decision-making. But is Google really evil or just misunderstood?...
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Written by

Luke Davis

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15 MIN

Are Infographics Truly Dead?

Infographics have been influential in exposing the masses to data visualisation. But are infographics now a dead art?...
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Written by

Amber Dawson

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8 MIN

Why Low Search Volume Keywords Are Good For SEO & The Web

Low search volume keywords aren’t searched for much, but they still hold high value for SEO and the Web. We investigated how and why....
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Written by

Adzooma

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11 MIN

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...
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Written by

Amber Dawson

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11 MIN

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....
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Written by

Danielle Strouther

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17 MIN

8 Best PPC Marketing Blogs To Follow Right Now

Whether you're a rookie or a pro, you'll find everything you need on our PPC marketing blogs list. Keeping up to date with industry news...
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Written by

Luke Davis

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14 MIN

How Monzo’s Brand Message Is Challenging The Banking Industry

Monzo is busy showing the fintech world how things should be done with their brand message. But what can we learn from their success?...
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Written by

Amber Dawson

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15 MIN

Why Keywords in Meta Titles and Headings are Important

Adding keywords to meta titles and heading tags is still important in SEO and could make a difference to your rankings....
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Written by

Amber Dawson

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11 MIN

The Importance of Customer Longevity & Loyalty

Customer longevity doesn’t just increase your sales. It’s a fantastic opportunity to grow your business, increase your ROI and boost your profits. Read on to...
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Written by

Danielle Strouther

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8 MIN

How Chatbots Can Improve Your Online Advertising

Chatbots are changing the way consumers interact with online advertising. This article discusses past mistakes with chatbot technology and explains how to get things right....
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Written by

John Severn

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12 MIN

Why Herd Marketing Can Hurt Your Business

Just because everyone else is doing something, doesn’t mean it’s right. Make it easy for people to choose you by standing out from the herd....
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Written by

Amber Dawson

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10 MIN