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How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...
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Written by

Luke Davis

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10 MIN

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...
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Written by

Accelerate Ads

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13 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....
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Written by

Amber Dawson

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12 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....
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Written by

Paul Watson

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18 MIN

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A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....
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Written by

Amber Dawson

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9 MIN

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SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....
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Written by

Andy Allen

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10 MIN

Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...
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Written by

Luke Davis

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13 MIN

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What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....
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Written by

Matt Hogan

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8 MIN

A Guide to SEO for Law Firms

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...
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Written by

Ricki Gogna

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11 MIN

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Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
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Written by

Amber Dawson

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9 MIN

Integrating Microsoft Ads with Shopify

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....
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Written by

Thomas Hampson

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8 MIN

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A Guide To Content Marketing Optimisation

Content marketing can do wonders for your site and business. Our guide will show you how to optimise your content marketing strategy and why it’s...
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Written by

Amber Dawson

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9 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

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5 Best PPC Reports To Show Your Clients

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....
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Written by

Jess Kirkbride

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7 MIN

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5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
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Written by

Margaret Kashuba

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12 MIN