Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...

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Written by

Rob Wass

10 Best Ways to Use Microsoft Advertising Image Extension

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

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Written by

Adzooma

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5 MIN

11 Most Effective Content Marketing Strategies to Increase Organic Traffic

In this article we take a look at 11 of the most effective content marketing strategies that you can use to increase your organic traffic....

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Written by

Vikas Kalwani

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15 MIN

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

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Written by

Tom Mortimer

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19 MIN

Internet cookies

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

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Written by

Luke Davis

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10 MIN

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

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Written by

Accelerate Ads

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13 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

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Written by

Amber Dawson

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12 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

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Written by

Paul Watson

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18 MIN

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A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....

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Written by

Amber Dawson

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9 MIN

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SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....

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Written by

Andy Allen

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10 MIN

Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

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Written by

Luke Davis

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13 MIN

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What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....

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Written by

Matt Hogan

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8 MIN

A Guide to SEO for Law Firms

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...

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Written by

Ricki Gogna

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11 MIN

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Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....

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Written by

Amber Dawson

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9 MIN

Integrating Microsoft Ads with Shopify

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....

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Written by

Thomas Hampson

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8 MIN