SEO, tiktok, tiktokadvertising, tiktokseo

November 5, 2024

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

One of the hottest debates in digital marketing right now is TikTok as a search engine. Learn about the algorithm and how to get more...

Written by

October 16, 2024

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

Learn how to optimise your Microsoft Advertising Shopping Feed for better visibility and conversions. This guide covers essential strategies such as crafting detailed product titles,...

Written by

Programmatic Advertising

October 10, 2024

Overcoming High CPMs with Programmatic Advertising

Facing high CPMs in digital advertising? Discover how programmatic advertising can help you tackle challenges like audience fragmentation, low ad inventory, and poor targeting. Learn...

Written by

Display Advertising, Microsoft, Microsoft Advertising

September 12, 2024

10 Best Ways to Use Microsoft Advertising Image Extensions

Microsoft Advertising Image Extensions enhance text ads with relevant images, boosting attention and click-through rates. Here are 10 tips to improve ad performance using Image...

Written by

5 MIN

Content

May 12, 2021

11 Most Effective Content Marketing Strategies to Increase Organic Traffic

In this article we take a look at 11 of the most effective content marketing strategies that you can use to increase your organic traffic....

Written by

15 MIN

Google, Marketplace

March 3, 2021

PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

Written by

19 MIN

Ecommerce, PPC

January 27, 2021

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

Written by

10 MIN

PPC

January 8, 2021

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

Written by

13 MIN

PPC

November 22, 2020

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

Written by

12 MIN

Microsoft

November 16, 2020

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

Written by

18 MIN

Content

October 12, 2020

A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....

Written by

9 MIN

SEO

September 21, 2020

SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....

Written by

10 MIN

PPC, SEO

September 21, 2020

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

Written by

13 MIN

Facebook

September 11, 2020

What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....

Written by

8 MIN

SEO

September 3, 2020

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...

Written by

11 MIN