In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....
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Written by

Paul Watson

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18 MIN

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....
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Written by

Amber Dawson

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9 MIN

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....
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Written by

Andy Allen

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10 MIN

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...
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Written by

Luke Davis

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13 MIN

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....
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Written by

Matt Hogan

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8 MIN

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...
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Written by

Ricki Gogna

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11 MIN

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
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Written by

Amber Dawson

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9 MIN

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....
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Written by

Thomas Hampson

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8 MIN

Content marketing can do wonders for your site and business. Our guide will show you how to optimise your content marketing strategy and why it’s...
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Written by

Amber Dawson

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9 MIN

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....
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Written by

Jess Kirkbride

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7 MIN

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
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Written by

Margaret Kashuba

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12 MIN

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...
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Written by

Sophie Logan

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11 MIN

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....
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Written by

Haley Osborne

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11 MIN

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...
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Written by

Ateiqa Ali

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7 MIN