How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...
image_prson

Written by

Accelerate Ads

icon_img

13 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....
image_prson

Written by

Amber Dawson

icon_img

12 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....
image_prson

Written by

Paul Watson

icon_img

18 MIN

content

A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....
image_prson

Written by

Amber Dawson

icon_img

9 MIN

A silhouette of a signpost

SEO Agency or DIY Software: Which Route is Right for Your Business?

There's so much choice when it comes to SEO strategy but who should lead: an SEO agency or DIY software? This article compares the two....
image_prson

Written by

Andy Allen

icon_img

10 MIN

Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...
image_prson

Written by

Luke Davis

icon_img

13 MIN

facebook ads screen

What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....
image_prson

Written by

Matt Hogan

icon_img

8 MIN

A Guide to SEO for Law Firms

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...
image_prson

Written by

Ricki Gogna

icon_img

11 MIN

A microphone in a recording studio

Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....
image_prson

Written by

Amber Dawson

icon_img

9 MIN

Integrating Microsoft Ads with Shopify

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....
image_prson

Written by

Thomas Hampson

icon_img

8 MIN

A typewriter on a white background

A Guide To Content Marketing Optimisation

Content marketing can do wonders for your site and business. Our guide will show you how to optimise your content marketing strategy and why it’s...
image_prson

Written by

Amber Dawson

icon_img

9 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
image_prson

Written by

Amin Moslehi

icon_img

8 MIN

PPC report

5 Best PPC Reports To Show Your Clients

How can you demonstrate PPC performance? With a PPC report. Here are 5 to show your clients that will display the value of their campaigns....
image_prson

Written by

Jess Kirkbride

icon_img

7 MIN

A Black man looking at graphs on a mini tablet

5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
image_prson

Written by

Margaret Kashuba

icon_img

12 MIN

A person holding wooden meeples

Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...
image_prson

Written by

Sophie Logan

icon_img

11 MIN