About the Author

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Rob Wass

Robert Wass is Adzooma’s Co-Founder and Managing Director. Responsible for overseeing the company’s day-to-day operations and strategy with a focus on acquisition, customer experience and scalability. Prior to founding Adzooma Robert spent 10 years working in the digital agency space working on sales strategy and driving acquisition for both start-ups and large corporations.

Rob Wass

‘s Posts

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What is CRM in Online Advertising?

Customer relationship management (CRM) is an important business process for clients, customers, and your brand. Read our guide about its use in paid advertising....
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Written by

Rob Wass

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8 MIN

CRO

10 Free CRO Tools To Use In 2021

Try these ten free CRO Tools to help you convert visitors to leads in 2020, featuring the likes of Hotjar and Google Analytics....
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Written by

Rob Wass

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11 MIN

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...
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Written by

Rob Wass

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9 MIN

How to Ensure Your Web Design Agency Delivers Success

Your business website needs to be at its best to generate sales. In this guide, we’ll discuss the ways a web design agency can help...
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Written by

Rob Wass

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8 MIN

Top 10 Digital Agencies in the World

Digital agencies give creative, strategic and technical developments to your business. In this article we discuss the top 10 digital agencies in the world....
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Written by

Rob Wass

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10 MIN

Top 7 Digital Marketing Agencies in London

Explore our top 7 picks of digital marketing agencies in London specialising in SEO, PPC, social media & digital advertising services....
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Written by

Rob Wass

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6 MIN

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How Does Programmatic Advertising Work?

Programmatic advertising is a way to buy and sell online advertising using automation. We looked at what that entails and how to get involved....
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Written by

Rob Wass

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8 MIN

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How to Create the Perfect Agency Pitch Deck

As an agency, the pitch is one of the most important ways to win clients. Our guide shows you how to craft the perfect pitch...
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Written by

Rob Wass

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8 MIN

Which Is Best: In-House or Agency?

Which Is Best: In-House or Agency?

In-house and agency marketing come with their own pros and cons. In this article, we weighed them up to help you make the right decision....
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Written by

Rob Wass

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10 MIN

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What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

Why Should Companies Use Advertising Agencies?

Why Should Companies Use Advertising Agencies?

Find out how advertising agencies work, their pros and cons, and how they can help your business grow with this handy guide....
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Written by

Rob Wass

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11 MIN

A Guide To Google Ads For Charities and Nonprofits

A Guide To Google Ads For Charities and Nonprofits

Are you a charity or nonprofit organisation looking to increase donations or increase brand awareness? Why not try Google Ads?...
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Written by

Rob Wass

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8 MIN

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....
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Written by

Rob Wass

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9 MIN

10 Things We Learnt From Google Marketing Live 2019

Google Marketing Live unveiled a host of new features coming to Google Ads in the coming months. Exciting times for advertisers!...
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Written by

Rob Wass

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7 MIN

Online Advertising Trends 2019: 3 Ways To Move Ahead

How can you get ahead with online advertising in 2019? We look at the upcoming trends and give you expert tips on what to do...
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Written by

Rob Wass

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10 MIN

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