The Latest

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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The Easier Way To Grow Your Business Online

Get in front of customers when they search for businesses like yours online with Adzooma Plus, our award-winning, easy-to-use marketing platform....

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Written by

Adzooma

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6 MIN

7 Steps to Increasing Your Search Visibility & Outrank Competitors

Want to increase your search visibility? Our 7 step guide will help you attract the right customers, increase conversions and improve your brand awareness....

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Written by

Zelst

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12 MIN

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What Is Click-Through Rate & How To Improve It

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a...

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Written by

Sophie Logan

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14 MIN

10 Things to Remember While Making Landing Pages for PPC Campaigns

PPC campaigns can be challenging and risky. So, we have put together our 10 top tips for you to remember whilst making landing pages for...

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Written by

Sylwester Karnuszewicz

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17 MIN

11 Most Effective Content Marketing Strategies to Increase Organic Traffic

In this article we take a look at 11 of the most effective content marketing strategies that you can use to increase your organic traffic....

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Written by

Vikas Kalwani

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15 MIN

How to Use Video in All Stages of Your Facebook Ad Funnels

Videos are an effective way to make the most out of your Facebook ad campaigns. This article explores the ways you can use videos in...

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Written by

Ashok Sharma

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10 MIN

Adzooma Win Microsoft’s Global Rising Star of The Year!

Adzooma has won Microsoft's Global Rising Star of The Year for our innovative work throughout 2020 & helping businesses to thrive over the past 12...

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Written by

Adzooma

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6 MIN

“Adzooma Can Easily Save You Five Hours A Week”: An Interview With PPC Machine CEO

We sat down with The PPC Machine’s David Miles to hear why he recommends Adzooma to all of his PPC clients to save time and...

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Written by

Danielle Strouther

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9 MIN

PPC vs. SEO: Which Is Right For Your Business?

Discover the differences between PPC advertising and SEO marketing and how they benefit different businesses and websites....

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Written by

Mark Neale

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18 MIN

Choosing the right SSL Certificate

SSL's are a huge part of managing security & data online. This article will help you understand the different types of SSL & which is...

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Written by

Eloise Idoine

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14 MIN

Women of colour in a meeting

Embracing Business Diversity: Is Technology the Answer?

How can tech help to promote diversity in business? We looked at the various types of biases and the importance of diversity in the workplace....

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Written by

Adzooma

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19 MIN

How to Prepare Your Site for The Core Web Vitals Update

This article will help you understand the Core Web Vitals and prepare you for the update....

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Written by

Luke Davis

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11 MIN

SEO – The Better You Know!

A guide to help you prepare for Google's Page Experience with CWCS and Adzooma....

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Written by

Eloise Idoine

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12 MIN

Adzooma Expands Into Digital Marketing With New SEO Report

Adzooma takes the first step into becoming a digital marketing platform with the launch of a new SEO performance report to their award-winning PPC offering....

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Written by

Danielle Strouther

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5 MIN

How To Build A Powerful SEO Strategy With One Report

Discover how to leverage SEO to grow your business with our step-by-step guide on how to build and SEO strategy....

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Written by

Danielle Strouther

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10 MIN

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