12 MIN
- Diversity
- IWD
- PPC
March 4, 2026

International Women’s Day 2026: Spotlight on Women Driving the PPC Industry
WRITTEN BY

Amy Gallagher
8 MIN
- Microsoft Advertising
- Paid
- PPC
March 3, 2026

When to Pause a Meta Ad (and When to Leave It Alone)
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher

The Latest

- Diversity
- IWD
- PPC
March 4, 2026

International Women’s Day 2026: Spotlight on Women Driving the PPC Industry

12 MIN
- Microsoft Advertising
- Paid
- PPC
March 3, 2026

When to Pause a Meta Ad (and When to Leave It Alone)

8 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN

Tags:

Google

January 15, 2021

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

Written by

Luke Davis

11 MIN

Copywriting, PPC

January 14, 2021

14 PPC Copywriting Tips To Write Better Ads

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....

Written by

Amber Dawson

8 MIN

Google

January 14, 2021

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

Written by

Luke Davis

13 MIN

January 14, 2021

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...

Written by

Sophie Logan

15 MIN

Sales

January 13, 2021

Building Distribution & Trust with SaaS Partner Programs

Think your internal marketing and sales are enough to win the market? Think again. To reach every prospect, you need to reach outside your team....

Written by

Brad Tiller

15 MIN

Google, PPC

January 12, 2021

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

Written by

Odolena Kostova

8 MIN

January 11, 2021

3 Powerful PPC Automation Rules to Start 2021 Right

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...

Written by

Tom Mortimer

12 MIN

Google, Microsoft, PPC

January 11, 2021

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

Written by

Tom Mortimer

10 MIN

Updates

January 11, 2021

Automation Rules Every 30 Minutes

Adzooma becomes the fastest free automation platform with the arrival of 30-minute automation rules....

Written by

Danielle Strouther

3 MIN

January 8, 2021

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

Written by

Accelerate Ads

13 MIN

AI, Email, SEO

January 5, 2021

3 Ways to Generate More Leads in 2021

What did your business achieve in 2020? Did you generate enough leads? If not, we’ll show you how you can improve your chances of generating...

Written by

The Brains

11 MIN

Google, SEO

January 5, 2021

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

Written by

Matt Hogan

12 MIN

Facebook

January 4, 2021

11 Social Media Metrics To Track in 2021

In our guide, we show you 11 social media metrics you should be tracking in 2021....

Written by

Ateiqa Ali

10 MIN

Updates

January 4, 2021

Bring in 2021 with Cashback on All Your Advertising Spend

Claim cashback on all your advertising spend with our exclusive Revolut offer. Claim your cashback below, or click Adzooma’s new in-app Opportunity....

Written by

Danielle Strouther

4 MIN