The Latest

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

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An illustration of a phone with a magnifying glass "searching" for content to represent SEO

What is SEO & How Does It Work?

In our beginner's guide to SEO, we show you how it works and how to use it to improve search visibility and user experience....
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Written by

Danielle Strouther

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13 MIN

How to Use B.I.V.A. to Create Content

You need to be generating as much content as possible. Learn how the B.I.V.A. approach takes any 1 idea and multiplies the content output by...
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Written by

HEARTLENT Group

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10 MIN

The Value of Bespoke Animation & Branded Content

In this article, we explore the various ways animated video content can boost brand engagement and why it's so effective....
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Written by

Content Creatures

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8 MIN

How to Use Analytics for Better Lead Conversions

With the help of web analytics you can turn lead generation into lead conversion. Our guide shows you what tools you'll need and how to...
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Written by

Haley Osborne

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12 MIN

How a PPC Freelancer Achieved 1100% ROAS using Adzooma

Discover how freelancer Phil Bacon of Bacon Marketing increased conversions by 200% for an 1100% ROAS in just one month of using Adzooma for free....
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Written by

Danielle Strouther

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10 MIN

How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....
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Written by

Emma Lee

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10 MIN

Microsoft and LinkedIn

How To Target LinkedIn Users Through Microsoft Ads

Get the best return on your investment by targeting LinkedIn users through Microsoft Advertising. Here’s how to use the new feature....
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Written by

Jess Kirkbride

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10 MIN

Better Automation For You And Your Team

Change bids by a % and send notifications to your teammates when an automation rule fires. It’s time for another big update for Adzooma Automation....
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Written by

Danielle Strouther

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....
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Written by

Amber Dawson

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12 MIN

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....
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Written by

Lucy Puddephatt

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14 MIN

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Claim Cashback on Every £ You Spend with Adzooma & Revolut

Reduce your ad spend on Google, Microsoft, and Facebook Ads with this special Revolut cashback offer in conjunction with Adzooma....
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Written by

Amber Dawson

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6 MIN

Book Your Place on Microsoft’s Talk on Inclusive Marketing at B2B’s Virtual Expo 2020

Join Microsoft's Sophie Sarin as she discusses the company's view on diversity and inclusion in marketing....
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Written by

Jess Kirkbride

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5 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....
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Written by

Paul Watson

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18 MIN

Introducing The New Adzooma Support Page [Updated]

Find answers to common questions and get support from our team without leaving the Adzooma platform in our brand new support page....
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Written by

Danielle Strouther

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2 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...
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Written by

Amber Dawson

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12 MIN

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