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    June 22, 2026

    Creative Is Carrying More of the Load in PPC

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    June 8, 2026

    Wimbledon PPC Strategies to Increase Visibility and Conversions

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    June 2, 2026

    Prime Day 2026: Prepare Your Campaigns for Increased Retail Demand

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How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...

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Written by

Danielle Strouther

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15 MIN

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...

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Written by

Danielle Strouther

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5 MIN

An illustration of a phone with a magnifying glass "searching" for content to represent SEO

What is SEO & How Does It Work?

In our beginner's guide to SEO, we show you how it works and how to use it to improve search visibility and user experience....

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Written by

Danielle Strouther

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13 MIN

How to Use B.I.V.A. to Create Content

You need to be generating as much content as possible. Learn how the B.I.V.A. approach takes any 1 idea and multiplies the content output by...

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Written by

HEARTLENT Group

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10 MIN

The Value of Bespoke Animation & Branded Content

In this article, we explore the various ways animated video content can boost brand engagement and why it's so effective....

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Written by

Content Creatures

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8 MIN

How to Use Analytics for Better Lead Conversions

With the help of web analytics you can turn lead generation into lead conversion. Our guide shows you what tools you'll need and how to...

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Written by

Haley Osborne

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12 MIN

How a PPC Freelancer Achieved 1100% ROAS using Adzooma

Discover how freelancer Phil Bacon of Bacon Marketing increased conversions by 200% for an 1100% ROAS in just one month of using Adzooma for free....

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Written by

Danielle Strouther

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10 MIN

How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....

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Written by

Emma Lee

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10 MIN

Microsoft and LinkedIn

How To Target LinkedIn Users Through Microsoft Ads

Get the best return on your investment by targeting LinkedIn users through Microsoft Advertising. Here’s how to use the new feature....

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Written by

Jess Kirkbride

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10 MIN

Better Automation For You And Your Team

Change bids by a % and send notifications to your teammates when an automation rule fires. It’s time for another big update for Adzooma Automation....

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Written by

Danielle Strouther

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

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Written by

Amber Dawson

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12 MIN

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....

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Written by

Lucy Puddephatt

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14 MIN

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Claim Cashback on Every £ You Spend with Adzooma & Revolut

Reduce your ad spend on Google, Microsoft, and Facebook Ads with this special Revolut cashback offer in conjunction with Adzooma....

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Written by

Amber Dawson

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6 MIN

Book Your Place on Microsoft’s Talk on Inclusive Marketing at B2B’s Virtual Expo 2020

Join Microsoft's Sophie Sarin as she discusses the company's view on diversity and inclusion in marketing....

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Written by

Jess Kirkbride

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5 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

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Written by

Paul Watson

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18 MIN

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