10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN

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September 3, 2020

A Guide to SEO for Law Firms

Attract potential clients for your law firm with an optimised site. Our guide will show you how to do that with SEO and a few...

Written by

Ricki Gogna

11 MIN

CRO, Google, SEO

September 3, 2020

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....

Written by

Luke Davis

10 MIN

PPC, Updates

September 2, 2020

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....

Written by

Tom Mortimer

3 MIN

AI, PPC

September 1, 2020

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....

Written by

Thomas Hampson

8 MIN

Marketplace

September 1, 2020

A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....

Written by

Jess Kirkbride

8 MIN

Google, Microsoft

September 1, 2020

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...