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    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

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    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    • Google
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    August 21, 2025

    Performance Max Budgets & Bidding: How to Drive Growth from Day One

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    6 MIN

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PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....
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Written by

Danielle Strouther

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15 MIN

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How Much Time Can You Save By Hiring An Agency?

We looked at the time and resources you could save if you hired an agency, including SEO, content, social, and PPC....
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Written by

Jess Kirkbride

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18 MIN

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A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

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This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....
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Written by

Adzooma

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8 MIN

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Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....
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Written by

James Rooney

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8 MIN

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Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....
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Written by

Jess Kirkbride

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5 MIN

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Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....
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Written by

Adzooma

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20 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
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Written by

Adzooma

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8 MIN

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....
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Written by

Danielle Strouther

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3 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

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Should You Hire a Facebook Ads Expert in 2021?

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....
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Written by

Ricki Gogna

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7 MIN

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How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....
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Written by

Jess Kirkbride

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10 MIN

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How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....
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Written by

Jess Kirkbride

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9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....
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Written by

Sophie Jackson

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17 MIN

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Featured Articles

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

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