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    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

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6 PPC News Updates From July You Can’t Afford To Miss

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....
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Written by

Jess Kirkbride

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8 MIN

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Diversity Month Message from the Founders

The Adzooma founders give their final message at the end of Diversity Month on the blog....
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Written by

Adzooma

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3 MIN

Snapchat Ads vs. Twitter Ads vs. LinkedIn Ads: Which Is Best For Paid Social?

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....
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Written by

Amber Dawson

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17 MIN

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...
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Written by

Will Haswell

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12 MIN

Black woman addressing colleagues at a corporate business meeting

10 Female Marketing Leaders Who Have Taught & Inspired Us In 2020

Our list of 10 influential women in marketing showcases the creativity of female leaders at companies like Facebook, SEMrush, and Siegel+Gale....
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Written by

Jess Kirkbride

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11 MIN

8 Best SEO Agencies in 2021

Read our list of the 8 best SEO agencies of 2020 including Boom, Impression, Blue Array, and SALT.agency....
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Written by

Luke Davis

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9 MIN

Facebook Video Ads

A Guide to Facebook Video Ads

Facebook video ads offer incredible engagement rates. Our guide will show you how to set them up and their benefits....
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Written by

Matt Hogan

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9 MIN

How To Stop Excluding Minorities In Tech

How To Stop Excluding Minorities In Tech

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...
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Written by

Amber Dawson

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10 MIN

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon, eBay, and Etsy all offer great PPC alternatives. But which is best for your business? We compared and contrasted each plaform....
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Written by

Amber Dawson

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16 MIN

Chess pieces on a board

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....
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Written by

Danielle Strouther

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15 MIN

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How Much Time Can You Save By Hiring An Agency?

We looked at the time and resources you could save if you hired an agency, including SEO, content, social, and PPC....
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Written by

Jess Kirkbride

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18 MIN

A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

A purple toy robot

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....
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Written by

Adzooma

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8 MIN

enhanced cpc

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....
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Written by

James Rooney

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8 MIN

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Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....
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Written by

Jess Kirkbride

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5 MIN

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