The Latest

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

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A person holding a phone on Google Maps

How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....
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Written by

Jess Kirkbride

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12 MIN

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5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
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Written by

Margaret Kashuba

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12 MIN

Women in Tech Q&A for International Women's Day 2020

Women In Tech: Q&A From International Women’s Day 2020

We spoke to 7 outstanding women in tech for International Women's Day back in March to find out more about their opinions on the industry....
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Written by

Jaye Bonser

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15 MIN

Diversity In Tech

The Startling Lack of Diversity in Tech [Infographic]

For July, we will be casting a spotlight on the lack of diversity in tech with a series of articles on race, gender, sexuality, class,...
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Written by

Amber Dawson

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5 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
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Written by

Luke Davis

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24 MIN

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8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....
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Written by

Jess Kirkbride

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11 MIN

How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....
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Written by

David Sharpe

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12 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....
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Written by

Amber Dawson

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How To Create A Better Social Media Strategy in 9 Easy Steps

Your social media presence requires a robust strategy to make it work. Read our guide on how to build a better strategy for your business....
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Written by

Matt Hogan

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10 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

"Search Is More Important Than Ever": A Webinar with Microsoft and Adzooma

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....
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Written by

Amber Dawson

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8 MIN

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....
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Written by

Jess Kirkbride

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10 MIN

How To Use Microsoft Ads Demographic Targeting

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....
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Written by

Thomas Hampson

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9 MIN

audit

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...
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Written by

Will Haswell

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9 MIN

Adzooma Launches Partnership with Moss

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....
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Written by

Amber Dawson

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2 MIN

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