The Latest

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

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Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
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Written by

Adzooma

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8 MIN

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....
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Written by

Danielle Strouther

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3 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

facebook ads expert

Should You Hire a Facebook Ads Expert in 2021?

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....
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Written by

Ricki Gogna

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7 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....
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Written by

Jess Kirkbride

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10 MIN

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How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....
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Written by

Jess Kirkbride

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9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

Facebook login screen

What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....
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Written by

Matt Hogan

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8 MIN

Stars on a blue table

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

What Marketers Need To Know About Brazil’s LGPD Privacy Law

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...
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Written by

Danielle Strouther

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5 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....
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Written by

Sophie Logan

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11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....
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Written by

Mark Neale

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10 MIN

People crossing a road

How To Be Socially Conscious When Selling During COVID-19

It's important to remain conscious of those around us when running a business during the COVID-19 pandemic. Here's how you can do that....
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Written by

Jess Kirkbride

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11 MIN

Alan Turing, one of Tech’s Diversity Pioneers

Tech’s Diversity Pioneers (Infographic)

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....
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Written by

Amber Dawson

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3 MIN

Adzooma is Now Free! Award-Winning PPC Optimisation at No Cost

Adzooma’s goal has always been to make online advertising accessible for all. Our aim is to help businesses of all sizes grow to their full...
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Written by

Amber Dawson

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6 MIN

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