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    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

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I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN

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6 Benefits of Using Facebook Lookalike Audiences

Facebook Lookalike Audiences are a great way to reach new users that share similarities to your current customer base. Here are 6 advantages to using...
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Written by

Rebecca Willis

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....
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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
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Written by

David Sharpe

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8 MIN

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How To Setup Google Analytics for Social Media

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....
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Written by

Matt Hogan

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10 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....
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Written by

Amber Dawson

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8 MIN

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How To Create A Facebook Squeeze Page

A squeeze page is designed to capture email addresses. Here’s how to create one for Facebook....
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Written by

Danielle Strouther

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11 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....
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Written by

James Rooney

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7 MIN

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How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....
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Written by

Jess Kirkbride

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11 MIN

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Adzooma Launches Partnership With Total Processing

Adzooma has partnered with Total Processing, a provider of merchant accounts and payment processing solutions....
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Written by

Jess Kirkbride

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3 MIN

The 10 Most Popular Digital Jobs in the UK and US

10 Most Popular Digital Jobs in the UK and US

Feeling stuck in a rut? Browse the 10 most popular digital jobs in the UK and US and find out how you can excel in...
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Written by

Jess Kirkbride

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12 MIN

Google Ads vs Facebook Ads: Which Is Best?

Google Ads vs Facebook Ads: Which Is Best?

Google Ads and Facebook Ads are two of the biggest PPC advertising platforms. But how do they stack up against each other? We found out....
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Written by

Ricki Gogna

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10 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....
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Written by

Haley Osborne

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11 MIN

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7 Advanced Methods To Increase Targeted Site Traffic

Attract more customers to your website using one of these 7 advanced tips to boost your traffic. And no, one of the tips isn’t to...
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Written by

Danielle Strouther

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14 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...
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Written by

Ateiqa Ali

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7 MIN

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