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    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

    • Microsoft
    • PPC

    October 6, 2025

    AI Overviews: How They’re Changing the Game in PPC

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    8 MIN

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

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microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....
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Written by

Will Haswell

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8 MIN

Facebook Ads app

How Much Does Facebook Marketing Cost?

Is Facebook Marketing worth the cost? Find out here with insight into our own data and tips for maximising profit....
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Written by

Jess Kirkbride

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18 MIN

Is Writer’s Block Real And Is It Affecting You During COVID-19?

Is writer’s block a real psychological condition or just an excuse for not getting words down on the page?...
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Written by

Amber Dawson

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18 MIN

The Search Marketing Post-Lockdown Webinar with Adzooma

The Search Marketing Post-Lockdown Webinar with Adzooma

Adzooma hosted the Search Marketing Post-Lockdown webinar with We Are Search, to help marketers face new challenges after lockdown is over....
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Written by

Amber Dawson

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8 MIN

automation

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....
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Written by

Sophie Logan

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9 MIN

60% Of People Want To Stay At Home After COVID-19 Header Image

Data Reveals 60% of People Want to Stay at Home After COVID-19

COVID-19 has forced businesses across the globe to work remotely. New data suggests that this could be the new normal, killing the traditional office as...
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Written by

Danielle Strouther

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15 MIN

PPC spelt out in lettered wooden blocks

The Definitive Guide To PPC Management

PPC management is the process of overseeing, creating and managing PPC ad spend. Find out everything you need to know about it in our definitive...
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Written by

Danielle Strouther

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18 MIN

6 Tips To Create The Best Landing Page

Read our tips on how to build the perfect landing page, alongside the best products and services to help you get there....
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Written by

Jess Kirkbride

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15 MIN

The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....
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Written by

Sophie Logan

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9 MIN

Microsoft COVID-19 May Trends Header Image

Latest Microsoft COVID-19 User Insights: May 2020

Discover what the latest search interests are during the COVID-19 pandemic, with Microsoft data shared exclusively with Adzooma....
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Written by

Danielle Strouther

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4 MIN

Microsoft sign

How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...
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Written by

David Sharpe

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9 MIN

Adzooma Marketplace

Adzooma Marketplace Is Born! Here’s All You Need To Know

We’re delighted to tell you that today we are launching the Adzooma Marketplace!...
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Written by

Adzooma

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4 MIN

4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....
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Written by

Izaak Crook

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15 MIN

roadmap

How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....
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Written by

James Rooney

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13 MIN

Social media apps

Organic vs. Paid Social: How You Can Make Them Work Together

Organic and paid social media are two sides of the same coin. But are they completely different, or can you make them work together? Our...
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Written by

Matt Hogan

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10 MIN

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