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    • Google Ads
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    • PPC

    March 16, 2026

    How to Review Google Ads Search Terms Without Breaking Performance

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    8 MIN

    • Paid
    • Product updates

    March 10, 2026

    Introducing Automated Alerts: Catch Performance Issues Before They Impact Results

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    8 MIN

    • Diversity
    • IWD
    • PPC

    March 4, 2026

    International Women’s Day 2026: Spotlight on Women Driving the PPC Industry

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    12 MIN

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PPC fraudster

What is PPC Fraud and How Can You Spot It?

PPC fraud is a serious crime and comes in many forms. Guest writer Oli Lynch looks at how you can spot them all....

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Written by

Oli Lynch

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11 MIN

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How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....

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Written by

Luke Davis

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7 MIN

How To Advertise Your Business On Google

How To Advertise Your Business On Google

Get your business seen by customers. Increase traffic to your website. Up your conversions and sales – all by harnessing the power of Google. Here’s...

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Written by

Ricki Gogna

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14 MIN

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Google Has Started Treating No Follow Links As Hints From Today

Google's latest change to search sees the nature of nofollow links shift from "directive" to "hint" today. But how will that affect site owners?...

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Written by

Luke Davis

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2 MIN

6 Common Google Ads Mistakes You’re Wasting Money On

Ready to make the most of your budget and ensure that you’re always getting the best from your campaigns? Make sure you’re not making any...

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Written by

Danielle Strouther

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9 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

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Written by

Amber Dawson

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13 MIN

An Addiction To Social Media Is Sending A Generation Into A Tailspin

An Addiction to Social Media is Sending a Generation into a Tailspin

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....

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Written by

Tom Mortimer

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10 MIN

How Customer Loyalty Is Built Through Creating Habits

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

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Written by

Danielle Strouther

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17 MIN

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Get £20 When You Refer A Friend To Adzooma

Refer a friend to Adzooma and get a £20 gift card each. Everybody wins with our new referral scheme....

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Written by

Danielle Strouther

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3 MIN

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...

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Written by

John Severn

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11 MIN

Grouped Opportunities: More Time Saved, More Context Gained

Product Update: Grouped Opportunities: More Time Saved, More Context Gained

We've updated the Adzooma platform so you can group your Opportunities. Here's how....

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Written by

John Severn

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2 MIN

Hot topics

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....

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Written by

Jess Kirkbride

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3 MIN

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....

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Written by

Rob Wass

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9 MIN

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Google Ads Introduces Continuous Audience Sharing For Manager Accounts

Google Ads's new feature is now available in your manager account settings from 19th February....

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Written by

Jess Kirkbride

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2 MIN

A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....

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Written by

Paul Bryant

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12 MIN

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